Senior Product Manager, Leasing at Entrata

Lehi, Utah, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Property Management, Real Estate, FintechIndustries

Requirements

Bachelor’s degree in Computer Science, Engineering, or related field, or higher education degree in business, law, or related field
5+ years of experience in product management within the software industry
Strong understanding of software development processes and methodologies
Fluent in applied AI and LLMs across the SDLC, with expertise in advanced prompting, context engineering, agentic tool use, and designing AI-augmented workflows that drive automation, precision, and scale
Knowledge of fraud detection systems, fintech solutions, or compliance requirements (e.g., FCRA)
Exceptional communication skills (inferred from incomplete description)

Responsibilities

Lead cross-functional teams in the end-to-end product development lifecycle, integrating AI capabilities and automation to enhance user experiences and streamline processes
Rapidly create prototypes and proof-of-concepts to validate ideas with customers, incorporating feedback before handoff to engineering teams
Define and communicate product vision, strategy, and roadmap that aligns with business objectives and customer needs, with particular emphasis on fraud prevention, fintech, and FCRA-compliant workflows
Collaborate with engineering, design, marketing, and sales teams to ensure the successful execution of product plans, with a focus on enterprise clients
Conduct thorough market research, competitor analysis, and customer feedback analysis to identify new opportunities and features in fraud detection, financial services, and compliance technologies
Prioritize and manage product backlog, using data-driven decisions to deliver high-impact features on time
Develop and maintain detailed product requirements, user stories, and specifications for development teams in the US and India
Evangelize the product internally and externally, presenting revenue-enabling capabilities to stakeholders, customers, and industry events
Drive agile development methodologies, continuous improvement, and iterative release cycles for products
Monitor product performance metrics, analyze user behavior, and gather insights to inform product enhancements
Stay current with industry trends, emerging AI, fintech, fraud detection, and compliance technologies, and best practices to drive innovation in our products

Skills

Product Management

Automation

Prototyping

Fraud Detection

Fintech

FCRA Compliance

Cross-functional Leadership

End-to-End Product Development

Leasing Software

Entrata

Property management software with integrated tools

About Entrata

Entrata provides property management software that simplifies the management of apartment communities. Its platform offers a single-login access to various online tools, including websites, mobile apps, payment processing, lease signing, accounting, and resident management. This software allows property management companies to operate more efficiently by integrating with third-party applications through an open API, enabling customization of their technology solutions. Unlike many competitors, Entrata focuses on creating a comprehensive suite of tools that enhance both operational efficiency and resident experiences. The goal of Entrata is to streamline property management processes and improve the overall experience for both property managers and residents.

Lehi, UtahHeadquarters

2003Year Founded

$493.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Enterprise Software, Real EstateIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Paid Vacation

Flexible Work Hours

Remote Work Options

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Parental Leave

Employee Discounts

Risks

'Inception Fraud' poses a significant risk to property management companies, including Entrata.

The convergence of hospitality and residential technology increases competition in the multifamily market.

New tech-enabled hospitality companies can challenge Entrata's market position.

Differentiation

Entrata offers a single-login, open-access platform for property management.

The platform integrates with third-party applications through an open API.

Entrata serves over 20,000 apartment communities with comprehensive management tools.

Upsides

Entrata's partnership with Freddie Mac enhances residents' financial stability through credit-building.

The integration with Respage boosts marketing and automation capabilities for property managers.

Entrata's expanded API program facilitates seamless technology integrations with partners like Hott Solutions.

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