Experience providing direction to product development and managing the overall process of product and services function
Ability to build products and services from existing ideas and develop new ideas based on industry experience and contact with customers/prospects
Skills in increasing profitability of existing products/services and developing new solutions to advance business objectives and client needs
Strong ability to build working relationships with marketing, sales, support staff, product development, vendors, senior management, and key customers
Experience managing product PNL to ensure profitability for small or moderately complex product initiatives (e.g., ~$250k annual revenues or less in International Business Segment)
Minimal analytical skills for developing business cases for new product functionality
Familiarity with structured, repeatable processes for market research (e.g., industry publications, analyst research, client surveys)
Responsibilities
Manage the process from product development to product launch, ensuring execution aligns with project plan for small or moderately complex new/existing product initiatives
Own, manage, and communicate product roadmap, including competitive analysis with industry analysts, prioritization/development with delivery/sales/relationship teams, and market positioning
Manage product backlog details and ensure continual enhancements to existing products
Develop "go to market packaging" for existing products/smaller initiatives and support "go to market" strategy for new/complex initiatives
Collaborate with product marketing to develop strategies based on product objectives, costs, and value proposition; review research for pricing analysis and marketing collateral
Define pricing strategies for new/existing products, considering competition, customer segments, costs, value metrics, market acceptance; present recommendations to executive management
Develop business cases for new product functionality to support decision-making, prioritization, pricing, and client value proposition
Collaborate with business leaders, analysts, sales, IT, legal, strategic marketing, and relationship teams to define product goals, objectives, market positioning, and pricing
Comply with established methodology for managing product strategy
Collect and analyze market research (industry publications, analyst research, experiential research, client surveys); support strategic planning for summarizing/communicating results
Participate in product concept and requirements workshops with clients/internal teams for requirements, objectives, and architecture decisions