Lead Product Marketing Manager, Data Products and Research
Spring HealthFull Time
Senior (5 to 8 years)
Candidates should have a strong understanding of product management principles and a passion for user-centric design and data-driven innovation. Experience in the search marketing industry and familiarity with AI technology are beneficial.
The Senior Product Manager will be responsible for figuring out what needs to be built and prioritizing development efforts. They will bring vision and context to empower informed decisions for search marketing clients, focusing on posing the right questions to discover innovative and valuable solutions. This role involves ensuring that potential solutions are tied to and measured by the value and outcome they bring to users and buyers, as well as their impact on business objectives.
Search intelligence and competitive analysis tools
Adthena provides search intelligence and competitive analysis tools for digital marketing, helping marketing teams in industries like automotive, finance, and retail optimize their search campaigns and protect their brand. The company offers solutions for campaign optimization, brand protection, and market entry strategies, utilizing artificial intelligence and market data to enhance clients' return on investment (ROI). Adthena distinguishes itself by offering a comprehensive market view, enabling clients to make informed strategic decisions. The goal is to empower marketing teams with the insights and tools needed to succeed in a competitive digital landscape.