Senior Product-Led Growth Marketing Manager

British Columbia, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Web Development, Marketing TechnologyIndustries

Requirements

Candidates should possess a strong understanding of product-led growth (PLG) strategies and experience in owning the vision, strategy, and roadmap for upgrade funnels from self-serve to enterprise. A proven ability to blend analytical rigor with creative growth-hacking is essential, along with experience partnering across Data Science, Product, Engineering, Sales, and Revenue Operations. The ideal candidate is hands-on, comfortable with experimentation, and capable of setting forward-thinking strategies in the context of digital, PLG, and AI innovation. Experience identifying predictive signals for upgrade and expansion, validating them empirically, and operationalizing them through various channels is required.

Responsibilities

The Senior Product-Led Growth Marketing Manager will be responsible for identifying key actions, sequences, thresholds, and intent patterns that predict expansion opportunities and defining/maintaining qualification frameworks and Product-Qualified Lead criteria. They will collaborate with Product, Data Science, and RevOps to align on tracking, scoring, and handoff processes, continuously iterating on PQL signals to improve lead quality and conversion rates. This role also involves owning program design end-to-end, translating signals into multi-surface programs (in-product nudges, lifecycle messaging, paid retargeting, sales triggers, website experimentation) to drive qualified lead generation, opportunity creation, expansion, upgrade, and iARR. Additionally, the manager will design and execute a rigorous test-and-learn roadmap with rapid A/B and multivariate tests, analyzing results to iterate and scale successful initiatives.

Skills

Product-Led Growth (PLG)

Marketing Strategy

Growth Hacking

Experimentation

Data Analysis

User Behavior Analysis

Customer Lifecycle Management

Sales Handoffs

In-product Experiences

AI Innovation

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$325.8MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees