Senior PR Manager, LATAM at Match Group

Brazil

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

NoVisa

Technology, Consumer InternetIndustries

Requirements

5+ years in-house or agency experience in public relations, communications, or journalism, with a strong track record in consumer-facing storytelling
Experience working in or across Mexico and/or Brazil is required
Brazilian citizen or permanent resident in Brazil legally authorized to work without visa sponsorship, now or in the future
Deep understanding of cultural nuances, media environments, and dating norms in LATAM, especially among Gen Z, millennial women, and LGBTQIA+ communities
Strong editorial instincts to spot compelling stories, shape them for press, and craft narratives that resonate across borders
Media relations expertise with demonstrated success securing earned coverage in Mexico and/or Brazil across lifestyle, tech, business, and culture-focused media
Exceptional writing skills: clear, concise, and adaptable writing in Spanish and Portuguese, with the ability to localize

Responsibilities

Lead Regional Comms Plans: Execute PR strategies to support Hinge’s launch and ongoing presence in Mexico and Brazil, aligned with global positioning and local cultural relevance
Localize Story Development: Shape and adapt earned media narratives that reflect the dating culture, values, and voices of Hinge’s target audience in LATAM
Collaborate Cross-Functionally: Partner with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners, to support campaigns and storytelling moments
Drive Media Outreach: Build and maintain strong relationships with key editors, writers, and outlets across Mexico and Brazil; secure earned media coverage across lifestyle, consumer tech, and business press
Support Executive Comms: Prepare briefing materials, talking points, and regional messaging for spokespeople and subject matter experts participating in LATAM media engagements
Monitor and Elevate Trends: Keep a pulse on cultural and media trends, competitive landscape, and relevant local narratives to inform PR strategy and uncover timely story angles
Write for Regional Impact: Draft and localize press releases, pitches, media FAQs, and other PR materials in Spanish and Portuguese that reflect Hinge’s voice and mission
Manage Inbound Media: Field, assess, and respond to LATAM press inquiries, coordinating with internal teams to ensure timely and thoughtful responses
Coordinate Agency Workflow: Oversee LATAM agency activities, ensuring delivery of regular coverage tracking, biweekly updates, and monthly reporting that identifies results and opportunities
Champion Local Expertise: Share ongoing insights into the LATAM dating culture, regulatory environment, and safety conversations to help Hinge build brand trust and user connection across the region

Skills

Key technologies and capabilities for this role

Public RelationsEarned MediaMedia RelationsPR StrategyStorytellingCross-Functional CollaborationAgency PartnershipsMedia OutreachCommunications Planning

Questions & Answers

Common questions about this position

Is this position remote or does it require being in a specific location?

This position is open exclusively to Brazilian citizens or permanent residents in Brazil who are legally authorized to work without the need for visa sponsorship.

What are the key responsibilities for this Senior PR Manager role?

Responsibilities include leading regional comms plans for Mexico and Brazil, localizing story development, collaborating cross-functionally, driving media outreach, and writing PR materials in Spanish and Portuguese.

What language skills are needed for this role?

The role requires the ability to draft and localize PR materials in Spanish and Portuguese.

What kind of experience makes a strong candidate for this position?

A strong candidate has regional expertise in LATAM, particularly Mexico and Brazil, strong media instincts, experience building relationships with key editors and outlets, and strategic communication skills.

What is the salary or compensation for this role?

This information is not specified in the job description.

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.

Privacy concerns and data breaches could impact reputation and operations.

Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.

The company generates revenue through subscription, transaction, and advertising models.

Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.

Growing trend of VR integration offers immersive dating experiences.

Rising demand for niche platforms caters to specific interests and communities.

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