[Remote] Senior PPC Specialist at Wellth

Ukraine

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, Wellness, Digital MarketingIndustries

Requirements

4+ years of experience in Google Ads campaign management and optimization, including Google Display
Experience in Meta (plus)
Experience managing budgets of at least five digits per month
Autonomy and a strong ability to proactively generate impactful solutions
Strong focus on performance and delivering results
Experience in managing multiple projects simultaneously, with the ability to prioritize tasks and meet deadlines
Proficiency in English - B2 or higher level
Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional teams
Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides), experience with Google Analytics and data visualization tools such as Tableau and Clarisights
Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary
Experience with other media buying solutions such as DSPs, paid social and native ads platforms or Apple Search Ads (highly beneficial)
A strategic thinker with a passion for innovation

Responsibilities

Manage multi-million $ SEM budgets optimizing towards long term scale and profitability
Manage and optimize best-in-class Google Ads and Microsoft Ads campaigns across various placements, including Google Search, Google Display Network, Demand Gen, Pmax, YouTube and other to achieve business goals
Analyze campaign performance data and onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets whilst driving incremental business growth
Set the strategy and roadmap for scaling paid acquisition campaigns efficiently, while prioritizing effectively
Plan and implement experiments incl. A/B & MVT tests of campaign variables to increase the efficiency of campaign budgets and drive ROI improvements
Recommend creative and landing page strategies and consult on creative and landing page optimizations
Track KPIs to assess performance and efficient execution of KPI and communicate performance and recommendations for continuous improvement to the relevant business stakeholders
Conduct regular competitive research and analysis to identify performance growth points
Actively collaborate with colleagues from other teams (creative, product etc.) to achieve performance goals and maximize ROI
Maintain partnerships with paid search ad vendors (e.g. Google & Microsoft) and stay up-to-date with industry trends and best practices in Google Ads, and share insights with the team to improve overall performance

Skills

Key technologies and capabilities for this role

Google AdsMicrosoft AdsSEMPPCGoogle SearchGoogle Display NetworkDemand GenPmaxYouTubeA/B TestingCampaign OptimizationPerformance AnalysisROI Optimization

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a fully remote position.

What experience is required for the Senior PPC Specialist role?

Candidates need 4+ years of experience in Google Ads campaign management and optimization, with Google Display experience as a plus, and experience in Meta is also preferred.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the company culture like at Welltech?

Welltech fosters a diverse team of over 700 passionate professionals across 5 hubs, emphasizing innovation in health and fitness, proactive wellness partnerships, and continual evolution with an entrepreneurial spirit and creative mindset.

What makes a strong candidate for this Senior PPC Specialist position?

A strong candidate has 4+ years in Google Ads management, an analytical mindset for optimizing multi-million dollar budgets, enthusiasm for testing growth opportunities, and the ability to collaborate effectively with teams and stakeholders.

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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