Senior Performance Marketing Analyst - Creatives at Wildlife Studios

São Paulo, State of São Paulo, Brazil

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, GamingIndustries

Requirements

Solid track record in performance marketing, with deep involvement in creative strategy and execution for User Acquisition campaigns
Strong understanding of creative KPIs and performance metrics (e.g., Spend Share, IPM, CTR, CPI, ROAS) — and how to apply them to iteration and decision-making
Experience conducting creative benchmarking and extracting insights from the market
Highly results-oriented — make creative decisions with performance in mind
Analytically curious — use numbers and benchmarks as part of creative toolbox; stay plugged into market, trends, platforms, and competitors
High creative standards and attention to detail, balanced with agility and pragmatism
Excellent communication and stakeholder management skills
Ability to thrive in fast-paced, high-output environments
Full working proficiency in English
Resilient and not demotivated by setbacks
Flexible in fast-paced environments

Responsibilities

Co-own and drive the creative strategy across multiple games in collaboration with PMMs
Write clear and actionable creative briefs that connect strategic insight to execution
Lead the end-to-end development of high-performing creative assets (video, playable, static) for performance marketing campaigns
Analyze creative performance results and iterate based on key metrics (Spend Share, IPM, CTR, CPI, ROAS)
Continuously benchmark creative trends from the gaming and mobile ad industries — translating insights into innovative and effective campaigns
Stay on top of market and genre trends, player behavior, and competitive creative strategies
Use or collaborate with creative intelligence tools to guide planning and ideation
Partner with PMMs and Data Scientists to define test methodologies and uncover actionable insights
Act as a central point of alignment for creative priorities across Marketing and Production
Raise the creative bar while scaling output, helping the team hit volume, quality, and performance targets
Support continuous improvement of creative operations through structure, process, and leadership

Skills

User Acquisition

Performance Marketing

Creative Strategy

Data Analysis

Video Ads

Playable Ads

Static Ads

CTR

CPI

ROAS

Market Intelligence

Competitive Analysis

Creative Briefs

Wildlife Studios

Mobile game development and publishing company

About Wildlife Studios

Wildlife Studios develops and publishes mobile games, achieving over 3.8 billion downloads worldwide. Their portfolio includes popular titles like Racing Penguin, Sniper 3D, and Zooba, all designed for smartphone platforms. The games operate on a free-to-play model, allowing users to download and play for free while generating revenue through in-game purchases and advertisements. Unlike many competitors, Wildlife Studios has a strong global presence with offices in multiple countries and a large team of over 500 employees. The company's goal is to create memorable gaming experiences for players around the world.

São Paulo, BrazilHeadquarters

2011Year Founded

$175.1MTotal Funding

SERIES_BCompany Stage

GamingIndustries

201-500Employees

Risks

Increased competition in the match-3 genre may impact Secret Puzzle Society's success.

Recent layoffs suggest potential financial instability or restructuring challenges.

Reliance on free-to-play models may face regulatory scrutiny over microtransactions.

Differentiation

Wildlife Studios excels in diverse game genres, from puzzle to sports and idle games.

The company has a strong global presence with offices in four major countries.

Wildlife Studios collaborates with major brands, enhancing in-game monetization and visibility.

Upsides

The rise of hyper-casual games offers expansion opportunities with low development costs.

Collaborations with brands like Gucci enhance monetization and brand visibility.

The growing trend of esports can increase player engagement and retention.

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