Senior Paid Media Specialist at Brooks Running

Seattle, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sporting Goods, Apparel, RetailIndustries

Requirements

Experience developing comprehensive media strategies and driving execution/implementation of paid media campaigns
Ability to optimize advertising campaigns and align with business goals for seasonal Brand and Product campaigns
Expertise in full-funnel strategies across multiple channels: paid social (Meta, TikTok, YouTube), programmatic display/video, OTT/CTV, OOH, TV, and other tactics
Proficiency in tactical planning: channel budget, audience targeting, creative messaging
Skills in measurement, reporting, data pulling, analysis, insights, and optimization recommendations
Experience managing agency/vendor relationships and cross-functional collaboration
Capability to manage campaign budgets, billing, and reconciliation for finance
Ability to submit requests for campaign creative assets to enhance UX and drive results
Strong communication skills for presenting campaign results monthly and as needed

Responsibilities

Assist Paid Media Specialist and Senior Manager in developing and executing full-funnel seasonal paid media campaigns to achieve marketing/business KPIs across channels like paid social, programmatic display/video, OTT/CTV, OOH, TV, etc
Assist with tactical planning: channel budget, audience targeting, creative messaging for managed campaigns
Lead measurement and reporting for managed campaigns: pull data, analyze, draw insights, communicate results monthly/as needed, and provide optimization recommendations
Partner closely and manage relationships with media agency partners to deliver on media plans and performance goals
Assist in managing campaign budget and billing to ensure spending aligns with plans and reconcile for finance
Submit requests for campaign creative assets designed to enhance user experience and drive results
Support paid media team with development and execution of campaigns
Work effectively with internal/external stakeholders to plan, execute, monitor, and report on seasonal campaigns, achieving KPIs
Translate integrated marketing plans into effective paid strategies and lead execution with teams

Skills

Paid Media

Media Strategy

Campaign Optimization

Paid Social

Online Video

Programmatic Display

OOH

TV Advertising

Full Funnel Marketing

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters

1914Year Founded

M_AND_ACompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.

Departure of key engineering talent could impact innovation in foam technology.

Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.

The company emphasizes sustainability with LEED-certified headquarters and conservation goals.

Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.

Partnership with NOW® Sports enhances credibility among elite athletes through 2024.

Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

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