Senior Social Media Manager
Apollo.ioSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media Marketing, Influencer Marketing, Digital AdvertisingIndustries
Requirements
- Expertise in paid social across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms
- Strong analytical rigor to translate influencer-driven creative into performance outcomes
- Experience leading end-to-end paid social strategy and execution for large-scale, multi-platform campaigns
- Ability to thrive in fast-moving environments
- Proficiency in managing large budgets with precision and forecasting spend/performance
- Skills in rigorous monitoring, analysis, and translating results into actionable insights
- Knowledge of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices
Responsibilities
- Develop paid social strategies that translate client goals into data-backed media plans across major platforms
- Partner with Account Managers and Services leadership to align paid social with broader program strategy and objectives
- Forecast spend and performance for planning, resourcing, and investment proposals
- Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation
- Lead full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement
- Manage large budgets efficiently, ensuring alignment with client KPIs
- Conduct ongoing monitoring and analysis, translating results into actionable insights
- Build and maintain paid social playbooks, templates, and repeatable workflows
- Partner with Account Managers and Coordinators on creative assets, messaging, CTAs, and optimization plans
- Collaborate with Analytics partners to improve measurement, reporting, and insights
- Contribute to client storytelling, performance reviews, and strategic recommendations
- Identify new opportunities, tools, or tests to improve results and efficiency
- Champion continuous learning and experimentation across paid media and Services team
Skills
Paid Social
Meta Ads
TikTok Ads
LinkedIn Ads
YouTube Ads
Pinterest Ads
Campaign Management
Media Strategy
Performance Analytics
Influencer Marketing
Social Commerce
ROI Optimization
A/B Testing
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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