Senior Paid Media Executive at SimpliSafe

Manchester, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Home SecurityIndustries

Requirements

Proven track record within a paid media role, coming from an agency or ecommerce background
Hands-on PPC experience within Google Ads and Bing Ads
Experience of Meta Ads, TikTok Ads and Display platforms (preferable but not essential)
Track record of planning and executing paid media campaigns
Strong understanding of the impact of paid media on consumer behaviour and how it drives engagement, acquisition and retention
Analytical skills, a passion for data and the ability to see key patterns and trends in performance
Creative flair and an interest in asset creation (preferable but not essential)
Ability to report on performance and to understand the impact of changes
Understanding of the relationships between channels across a business, both paid and organic
Ability to collaborate with other areas of the business such as Brand, CRM and Ecommerce
Experience of using platforms such as Google Analytics, Looker Studio and Tableau (preferable but not essential)

Responsibilities

Build and manage campaigns across PPC, Paid Social and Display
Hands-on management of channels such as Paid Search, Shopping, Demand Gen and Performance Max
Monitor and report on performance with an emphasis on metrics such as CPA and CPL
Optimise channels to meet KPI targets whilst keeping to monthly budgets
Plan, run and evaluate tests across paid campaigns in order to improve KPIs
Use performance insights to react and improve results daily, weekly and monthly
Demonstrate the impact of the performance channels on the wider business
Monitor trends in the home security market and proactively research betas within platforms such as Google, Meta and TikTok
Work closely with the supporting agency to build performance channel strategies
Work closely with the Brand team to plan campaigns, with a focus on creatives and ad copy
Work closely with the CRM team to utilise customer data for audience segmentation and targeting

Skills

PPC

Paid Social

Display

Paid Search

Shopping

Demand Gen

Performance Max

CPA

CPL

Budget Optimization

A/B Testing

SimpliSafe

Customizable home security systems and monitoring

About SimpliSafe

SimpliSafe offers home security systems that protect homes and businesses from intrusions, fires, and emergencies. Their products include security cameras, video doorbells, smart locks, and various sensors, all of which can be customized to meet individual needs. The company stands out with features like wireless installation and visual alarm verification, which can lead to faster police response times. SimpliSafe's goal is to provide easy-to-install security solutions with professional monitoring for residential and small business clients.

Boston, MassachusettsHeadquarters

2006Year Founded

$182.6MTotal Funding

DEBTCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance - A comprehensive plan provides peace of mind for you and your family.

Employee assistance program - Help through the difficult situations that come up at work and at home.

Tuition reimbursement - We want you to keep learning, so we’ll cover part of your tuition.

401(k) - Saving for your future in the present.

Unlimited vacation - Exempt employees take the time when you need it or want it. We mean it.

Life and disability insurance - Coverage for when you need it most.

Risks

Increased competition from DIY systems like Ring and Nest threatens market share.

Rapid AI advancements could outpace SimpliSafe's current technology offerings.

Privacy concerns over AI and live monitoring may deter potential customers.

Differentiation

SimpliSafe offers customizable security systems tailored to individual customer needs.

Their wireless installation and long battery life set them apart from competitors.

Visual alarm verification leads to faster police response times, enhancing security effectiveness.

Upsides

AI integration enhances proactive threat detection and response in SimpliSafe's systems.

Growing demand for outdoor security solutions aligns with SimpliSafe's new product offerings.

DIY security system trend supports SimpliSafe's easy-to-install product design.

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