Director, Marketing Operations
SyndigoSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media, Influencer Marketing, Marketing TechnologyIndustries
Requirements
- Technically fluent with hands-on experience in Marketo and Salesforce
- Familiarity with marketing system stack including HubSpot, Segment, GA4
- Strategically minded operator capable of architecting systems and building scalable processes
- Experience in data strategy, attribution modeling, and budget optimization
- Knowledge of lead scoring, lifecycle management, and campaign taxonomy
- Ability to manage marketing automation programs for email nurtures, webinars, gated content, and multi-channel campaigns
- Strong collaboration skills with Demand Gen, Brand, Product Marketing, Customer Success, RevOps, Sales Ops, and Data Engineering
- Mentoring experience with potential for people leadership
- Awareness of MarTech trends, integrations, and automation strategies
Responsibilities
- Act as the operational architect for Marketing — designing systems, processes, and workflows that improve efficiency, visibility, and performance across the funnel
- Partner with Marketing and RevOps leadership to align on data strategy, attribution modeling, and budget optimization
- Translate business objectives into scalable marketing operations frameworks that support pipeline, revenue, and customer lifecycle goals
- Own and optimize the Core Marketing system Marketo — ensuring data flows accurately and tools are properly integrated
- Support large cross-functional initiatives (e.g., migrations, system integrations, marketing-to-sales handoff optimizations)
- Contribute to lead scoring, lifecycle management, and campaign taxonomy to drive consistency and reporting accuracy
- Manage and execute marketing automation programs for email nurtures, webinars, gated content, and multi-channel campaigns
- Lead the daily administration of Marketo, managing users, roles, campaign structures, and naming conventions
- Partner closely with Demand Gen, Brand, Product Marketing, and Customer Success to ensure campaigns launch efficiently and accurately
- Collaborate with RevOps, Sales Ops, and Data Engineering to align on CRM processes, reporting, and attribution frameworks
- Serve as a trusted advisor to marketers on campaign best practices, process design, and tool adoption
- Mentor junior team members and cross-functional peers, with potential to grow into people leadership within 6–12 months
- Stay ahead of evolving MarTech trends, integrations, and automation strategies to keep Later’s systems best-in-class
- Continuously evaluate new tools, vendors, and data enrichment solutions
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What tools will I be working with in this role?
You'll be hands-on in Marketo and Salesforce, with the marketing system stack including Marketo, HubSpot, Salesforce, Segment, and GA4.
Who does this position report to?
The role reports to the VP of Revenue Operations.
What are the main responsibilities of the Senior Marketing Operations Manager?
You'll act as the operational architect for Marketing, owning Marketo optimization, supporting cross-functional initiatives, and contributing to lead scoring, lifecycle management, and campaign taxonomy.
Is this a remote position?
This information is not specified in the job description.
What salary or compensation does this role offer?
This information is not specified in the job description.
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
Related Jobs
RemoteRemoteStaff Product Manager, Marketing Technology
BoulevardSalary not specified
- Full Time
- Expert & Leadership (9+ years)
RemoteSr. Enterprise Sales Director - Rockerbox
DoubleVerifySalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteSenior Marketing Manager
Grid$135,000 - $165,000/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteSenior Director, Global Marketing Automation
Global PaymentsSalary not specified
- Full Time
- Expert & Leadership (9+ years)
RemoteDemand Generation Manager
OloSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)