Senior Marketing Manager, UK & Nordics at Insider

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing Technology, TechnologyIndustries

Requirements

Experience in B2B SaaS marketing, particularly in developing go-to-market strategies for specific regions like UK & Nordics
Ability to collaborate with sales leadership and global marketing teams
Expertise in field marketing activities (e.g., webinars, roundtables, workshops, tradeshows, peer-to-peer networking)
Skills in customer advocacy, including creating case studies and success stories
Proficiency in digital demand generation channels (e.g., email marketing, SEO/GEO, Organic Social, Paid media)
Experience managing partner marketing and co-marketing initiatives

Responsibilities

Define Regional GTM Strategy: Collaborate with sales leadership to develop and implement a go-to-market strategy tailored to the UK & Nordics, ensuring alignment with business objectives
Drive Revenue Across the Funnel: Own and execute a comprehensive marketing strategy that spans from top-of-funnel demand generation to deal acceleration, retention, and upsell
Lead Field Marketing Initiatives: Take charge of field marketing activities, including webinars, roundtables, workshops, peer-to-peer networking, tradeshows, and more
Champion Customer Advocacy: Leverage customer stories to drive demand generation, creating compelling case studies and success stories that resonate with prospects
Collaborate with Global Teams for Digital Demand Generation: Work closely with the global marketing team to ensure demand generation engines deliver qualified demo requests at scale, leveraging email marketing, SEO/GEO, Organic Social, and Paid media
Manage Partner Marketing: Develop and execute co-marketing initiatives with key partners to expand reach and impact in the region

Skills

Marketing

Customer Experience

AI Platforms

Cross-Channel Campaign Management

Omnichannel Marketing

B2B SaaS

Growth Marketing

Personalization

Customer Data Platforms

Insider

Growth management platform for digital marketers

About Insider

Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.

Istanbul, TürkiyeHeadquarters

2012Year Founded

$751MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Professional Development Budget

Risks

Rapid expansion may strain resources and affect service quality.

Integration challenges from mergers and acquisitions could impact performance.

Reliance on AI exposes Insider to data privacy regulation risks.

Differentiation

Insider offers a unified Growth Management Platform for digital marketers.

The platform uses AI to deliver personalized customer experiences across multiple channels.

Insider's SaaS model ensures scalability and steady revenue through subscription fees.

Upsides

Insider raised $500M in 2024 to boost AI strategy and global expansion.

The company is expanding in Latin America, creating 160 jobs by 2027.

Insider's platform is used by Fortune 500 companies, enhancing its market credibility.

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