Senior Marketing Manager, Paid Social & Brand Media (US Remote) at The Browser Company

Marina del Rey, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, E-commerce, Consumer GoodsIndustries

Requirements

5+ years of digital marketing experience in paid social media, including 1+ years of management experience
Bachelor’s Degree or equivalent in a related business or communications field
In-depth knowledge and hands-on experience with Meta and TikTok
Excellent written and verbal communication skills, ability to translate quantitative and qualitative data/insights into easily digestible recommendations
Experience leading highly collaborative cross-functional teams in a fast-paced environment
Hyper-analytical, with a positive, entrepreneurial spirit
Deep knowledge of social media channels, trends, and culture of existing and emerging platforms
Avid user of social media channels and solid understanding of current feature set; an appetite for being the first to new product features
Strong creative instincts - ability to write copy, an eye for aesthetics and branding
Knowledge of Adobe Suite, photo and video capabilities
Ability to create content (static and video) to support paid campaigns, organic social, etc. (plus)

Responsibilities

Develop and implement data-driven strategies across paid social media and influencer marketing campaigns to achieve upper funnel objectives, executing full-funnel and conversion focused campaigns across Meta and TikTok
Oversee agency and vendor management for CTV and Display channels
Plan, allocate, and manage budgets for marketing channels overseen under this role, including technology, agency fees, media expenses, and platform fees to maximize marketing effectiveness
Manage and nurture relationships with existing platform partners (like Meta and TikTok) to ensure seamless execution and adoption of industry best practices, proactively identify new partners and vendors to test and add to the mix
Own performance evaluation, contract negotiations, etc. to ensure alignment with campaign goals and maximize ROI
Manage, coach, and mentor the Social Media Manager, ensuring alignment of organic and paid marketing, content strategy, and oversee influencer outreach
Run goal setting and recommendations for real-time program optimizations, conducting rigorous testing, analysis/measurement, optimizations, and reporting of results
Remain up to date on new technology, platform enhancements, macro trends and competitor activity to apply to strategic plans
Work with cross-functional departments to tell brand and product stories support relevant areas of the business

Skills

Paid Social

Meta Ads

TikTok Ads

Influencer Marketing

CTV

Display Advertising

Agency Management

Budget Management

ROI Analysis

A/B Testing

Campaign Optimization

Vendor Management

Performance Marketing

Social Media Strategy

The Browser Company

Develops a user-friendly web browser

About The Browser Company

The Browser Company develops a web browser called Arc, which focuses on providing a more intuitive and organized online experience for users. Arc is designed to be user-friendly and efficient, aiming to improve how people interact with the internet compared to traditional browsers. Unlike many existing browsers, Arc seeks to streamline the browsing process, making it easier for users to manage their online activities. The Browser Company differentiates itself from competitors by targeting a more modern and simplified user experience, backed by a team of experienced professionals from notable tech companies. Their goal is to enhance the way users navigate the web, potentially disrupting the current browser market with their fresh approach.

New York City, New YorkHeadquarters

2019Year Founded

$133.1MTotal Funding

LATE_VCCompany Stage

Consumer SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Home Office Stipend

Paid Parental Leave

Risks

Arc's recent security vulnerability could undermine user trust and adoption.

Dia may face competition from established AI-integrated browsers like Microsoft's Edge.

The freemium model may limit revenue if premium features aren't compelling.

Differentiation

Arc offers a more personal and creative browsing experience than traditional browsers.

The Browser Company is led by seasoned tech professionals from Instagram, Tesla, and Google.

Arc's AI-powered features, like 'Call Arc', enhance user interaction and efficiency.

Upsides

The Browser Company raised $50 million, valuing it at $550 million.

Growing demand for personalized browsing experiences supports Arc's market entry.

The launch of AI-centric browser Dia could attract a wider audience in 2025.

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