Senior Marketing Manager (Integrated Campaigns) at Adyen

Panama City, Panamá, Panama

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Payments, Financial TechnologyIndustries

Requirements

10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience
Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
Track record of launching campaigns on time and delivering on pipeline goals
Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events; expertise in at least one channel
Knowledge of marketing trends, tools, and best practices; seek innovative ideas and push for creative solutions
Ability to measure and optimize campaign performance; like to launch fast and iterate based on data
Self-starter who excels at prioritizing, moving fast, building relationships, and bringing stakeholders along in the process
Based out of San Francisco or New York office (office-first company, no remote-only)
Ability to travel domestically and internationally 20%+

Responsibilities

Launch both large-scale integrated campaigns and smaller, one-off campaigns to drive brand awareness, sales pipeline, and revenue
Develop a cohesive campaign strategy that supports the entire customer funnel—from awareness to conversion to customer advocacy
Lead the strategy and execution of online and offline campaigns that support Adyen’s GTM motion and reach enterprise buyer audience
Set goals, define target audiences, and write briefs for campaigns
Collaborate with channel experts, demand marketers, event managers, content creators, product marketing, global brand, and design teams to develop campaign concepts that are both creative and drive results
Work with cross-functional teammates to facilitate the production of all assets needed to run successful digital and offline campaigns—including digital marketing, paid and owned media, content, creative, web, social, email, direct mail, ABM, and event assets
Analyze campaign results and develop campaign measurement systems

Skills

Integrated Campaigns

Marketing Strategy

Demand Generation

Brand Awareness

Sales Pipeline

Cross-functional Collaboration

Campaign Execution

Customer Funnel

Multi-channel Marketing

Storytelling

Adyen

Global payments platform for businesses

About Adyen

Adyen simplifies and accelerates transactions for businesses by providing a comprehensive payments platform. This platform allows businesses to accept payments online, in-store, and on mobile devices. Adyen operates directly by processing payments without relying on third-party banks, which enables a seamless payment experience. The company serves a wide range of clients, from small startups to large enterprises, and generates revenue by charging transaction fees for each payment processed. Additionally, Adyen offers risk management tools to help businesses reduce fraud and chargebacks, as well as point-of-sale systems for in-store payments. Adyen's goal is to continuously innovate and expand its services to meet the diverse needs of its clients in the global payments industry.

Amsterdam, NetherlandsHeadquarters

2006Year Founded

$313.8MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Global exchange program

Adyen+

Delicious healthy lunches

Phantom share package

Yearly trip to Amsterdam

Normal course of life

Risks

Increased competition from Spendesk in the European market threatens Adyen's market share.

BNPL expansion may lead to regulatory scrutiny in consumer protection-focused regions.

Collaboration with Doctolib exposes Adyen to healthcare data privacy and security risks.

Differentiation

Adyen offers a unified platform for online, in-store, and mobile payments.

The company holds acquiring licenses, allowing direct payment processing without third-party banks.

Adyen's AI-powered Uplift suite optimizes payment conversion and fraud management.

Upsides

Partnership with Intuit expands reach among UK small and mid-market businesses.

Collaboration with Affirm taps into a $185 billion BNPL market opportunity.

Adyen's healthcare partnerships open new revenue streams in the European market.

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