Senior Marketing Manager, Gaming at Tencent

Amsterdam, North Holland, Netherlands

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

5+ years’ working in the video game industry with AAA global game publishing experience
In depth knowledge of the European/North American video games industry and broad understanding of channels within (social media, regulatory factors, commercial models, and format nuances across console & PC)
Skilled at project management to proactively bring initiatives and deliverables to completion and escalate obstacles throughout the projects life-cycle
Exemplify a passion for data and consumer insight driven decision making with an ability to analyze and utilize data to create strategic frameworks that lead to successful GTM execution and operational excellence
Excellent communication and presentation skills in English
Ability to influence and collaborate effectively across functions and regions in multicultural organization
Passion for gaming and a deep understanding of player motivations, preferences, and behaviors, particularly within the "Shooter" genre
English fluency is mandatory as the working language; Mandarin proficiency will be regarded as a strong plus

Responsibilities

Develop and activate comprehensive marketing plans that align with company objectives, including market research, target audience identification, and channel selection
Collaborate with cross functional teams including insights, UA/paid media, regional marketing teams, 1st parties and external agencies to fully leverage resources to ensure delivery of the plan. Working closely with development studios while building and maintaining relationships will be key to the role
Keep a close eye on market trends, sharing insights that can steer campaign strategy and provide constructive and effective suggestions for the team to maintain engagement and drive innovation throughout

Skills

Marketing Strategy

Market Research

Campaign Management

User Acquisition

Paid Media

Cross-Functional Collaboration

Market Trends Analysis

AAA Games Publishing

Video Game Marketing

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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