(Canada) Product Marketing Manager
PointClickCareSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Biotechnology, SaaSIndustries
Requirements
Candidates should have at least 5 years of marketing experience, preferably in a B2B or SMB-focused environment, with a strong understanding of the Canadian market and consumer behavior. Proven experience in campaign execution across multiple channels, excellent project management skills, an analytical mindset with experience in performance tracking and optimization, and strong communication and collaboration skills are required. Experience in budget management and financial reporting is a plus.
Responsibilities
The Senior Marketing Manager will lead the end-to-end marketing strategy for direct acquisition and indirect/partner-led initiatives in Canada, acting as the central marketing point of contact and championing performance marketing. They will coordinate efforts across internal teams, agencies, and external partners, collaborate with cross-functional teams and the partner marketing team, analyze campaign performance to optimize ROI, track and report on key metrics, identify opportunities to enhance brand visibility, support local promotional activities, and manage marketing budgets and spend effectively.
Skills
Marketing Strategy
Performance Marketing
SEM
Paid Social
Programmatic Advertising
Retargeting
Project Management
Stakeholder Management
Cross-functional Leadership
Digital Acquisition
Constant Contact
Digital marketing solutions for small businesses
About Constant Contact
Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.
Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees
Benefits
Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays
Risks
Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.
Differentiation
Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.
Upsides
Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.
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