Sr. Marketing Manager, Canada

Employment Type: [Not Specified] Location Type: [Not Specified] Salary: [Not Specified]

About Constant Contact

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

About the Role

We are looking for a dynamic and results-driven Sr. Marketing Manager to lead localized marketing efforts for our Canadian operations. This individual will own the strategy and execution of localized marketing programs, with a particular emphasis on performance marketing, ensuring that all initiatives are data-driven, ROI-focused, and aligned with both regional goals and global brand strategy.

This role will work in close partnership with our local agency, leveraging their capabilities to execute world-class marketing programs across all channels. The ideal candidate combines a deep understanding of digital acquisition tactics with excellent project management, stakeholder collaboration, and cross-functional leadership skills.

Key Responsibilities

Own Constant Contact Canada Marketing

• Lead the end-to-end marketing strategy for both direct acquisition and indirect/partner-led initiatives in Canada.
• Serve as the central marketing point of contact, aligning activities across internal and external stakeholders.
• Champion performance marketing as a key growth lever, ensuring tactics like SEM, paid social, programmatic, and retargeting are fully optimized.

Project & Stakeholder Management

• Serve as the primary marketing lead for Canada, coordinating efforts across internal teams, agencies, and external partners.
• Work with cross-functional teams (e.g., paid media, creative, and site operations) to align marketing efforts with broader business objectives.
• Collaborate with the partner marketing team to develop co-marketing opportunities with Canadian partners.

Data-Driven Optimization

• Analyze campaign performance and provide insights to optimize ROI and engagement.
• Track and report on key metrics, identifying areas for improvement and making data-backed recommendations.
• Use customer and market insights to refine strategies and enhance effectiveness.

Brand Growth & Local Presence

• Identify and capitalize on opportunities to enhance brand visibility in Canada, including events, digital campaigns and PR.
• Support local promotional activities and initiatives to drive engagement and awareness.

Marketing Budget & Spend Management

• Work with the General Manager to ensure marketing funds are allocated effectively and spent according to plan.
• Coordinate with finance and other teams to ensure accurate forecasting, reporting, and reallocation of budgets as needed.

Qualifications

• Experience: 5+ years of marketing experience, preferably in a B2B or SMB-focused environment.
• Market Knowledge: Strong understanding of the Canadian market and consumer behavior.
• Campaign Execution: Proven experience in campaign execution across multiple channels (email, digital, PR, social media, events).
• Project Management: Excellent project management skills with the ability to manage multiple initiatives simultaneously. Experience using project management tools to track progress and ensure alignment with business objectives.
• Analytical Skills: Analytical mindset with experience in performance tracking and optimization.
• Collaboration: Strong communication and collaboration skills, with the ability to work cross-functionally.
• Budget Management: Experience in budget management and financial reporting is a plus.

Note on Salary: The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and work location. In addition, some roles may be eligible for additional on-target commission.