B2B Marketing Manager

Salary: Location Type: Employment Type: Contract

Position Overview

PointClickCare is seeking an experienced B2B Marketing Manager to join our growing SaaS healthcare technology company. As a Marketing Manager, you will be responsible for planning, executing, and measuring the performance of marketing campaigns for PointClickCare. You will drive product demand through multiple channels including paid ads, publications, web, email, social, and various onsite channels. You will collaborate closely with cross-functional teams, including Product Managers, Marketers, Content Strategists, and Senior Business Leaders, and manage agency production.

A successful candidate will possess excellent written and oral communication skills, data-driven analytical capabilities, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent value propositions and communication plans.

Key Responsibilities

• Works across a dynamic ecosystem of stakeholders to develop, execute, and maintain high-impact multi-touch campaigns, inclusive of events, that inspire consumers and drive engagement.
• Creation of marketing campaign briefs for the agency to facilitate. Provide clear communication on our goals and KPIs to ensure the agency delivers results.
• Manage campaign budget planning, forecasting, and P.O. creation to ensure spend is tracked accurately and that we maintain our targeted cost per lead.
• Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content.
• Seek out ways to utilize marketing automation to improve the MQL to SQL process for higher lead quality.
• Research and refine new marketing approaches to reach and engage key audiences, such as account-based marketing and field marketing.
• Leverage AI-powered tools and analytics to optimize marketing campaigns, enhance customer segmentation, and drive data-informed strategies for improved engagement and ROI.
• Manage multiple projects and balance competing priorities in a rapidly changing environment.
• Provide clear, consistent, and frequent communication across stakeholders, inclusive of campaign plans, tactics, goals, and performance of campaigns.

Skills & Experience

• 4+ years of B2B marketing experience.
• Experience building, executing, and scaling cross-functional programs.

About PointClickCare

At PointClickCare, our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact.

Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives.

To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.