Senior Marketing Associate (hybrid) at Stryker

Portage, Michigan, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

Bachelor’s degree in marketing, business or related discipline
Minimum 2 years work experience
Experience in Microsoft Office (Excel, Word & PowerPoint)
Preferred: MBA
Willingness to work hybrid (3 days in office in Portage, MI; flexibility to work from home other days)
Willingness to travel 20%

Responsibilities

Analyze competitors and understand their relative strengths and weaknesses
Understand customer groups, needs, preferences, and buying motivations
Provide customer feedback and satisfaction trends to marketing leadership and sales teams
Contribute to the development of marketing plans and strategies
Apply core marketing principles (segmentation, targeting, positioning) and basic budget management
Serve as subject matter expert for products/product lines and field technical questions
Support sales training initiatives and ensure compliant promotion of products
Monitor KPIs, use scorecards, and report results to maintain pricing and margin goals

Skills

Key technologies and capabilities for this role

Microsoft ExcelMicrosoft WordMicrosoft PowerPointCompetitive AnalysisMarket ResearchMarketing StrategySegmentationTargetingPositioningBudget ManagementKPI MonitoringSales Training

Questions & Answers

Common questions about this position

Is this a remote or hybrid role, and where is it located?

This is a hybrid role based out of the Portage, MI location, with the team in the office 3 days a week and flexibility to work from home the other days.

What are the required qualifications for this Senior Marketing Associate position?

Candidates need a Bachelor’s degree in marketing, business or related discipline, minimum 2 years work experience, and experience in Microsoft Office (Excel, Word & PowerPoint). An MBA is preferred.

What is the expected travel requirement for this role?

The role involves 20% travel.

What kind of team culture or work environment does Stryker offer for this role?

Stryker seeks dedicated achievers who thrive in fast-paced environments, effective communicators who clearly share results with stakeholders, and collaborative partners who build cross-functional relationships.

What salary or compensation information is provided for this position?

This information is not specified in the job description.

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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