Senior Marketing Artist at Zynga

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Interactive Entertainment, Mobile MarketingIndustries

Requirements

At least 8-9 years of professional experience developing and executing video and static creative
Expertise in using all Adobe softwares like After Effects, Photoshop, Premiere etc with knowledge of Blender, Unreal, Unity as optional
Excellent grip on design and animation principles
Thorough understanding of Trapcode suite, Red Giant Plugins, Element 3D, Optical Flares, and other industry plugins
Strong conceptual and visual design skills leading to thoughtful creative executions
Confident working in an extremely fast-paced environment with multiple projects and quick turn-around ensuring minimum quality loss
Decent understanding of consumer-facing ad experience

Responsibilities

Contribute to an efficient, high-volume pipeline of User Acquisition advertising, App Store, Social media and live-ops marketing assets
Work with the Art Lead, Art Director, and Producer to create video and static marketing content from scratch that translates campaign goals and performs against KPIs
Address and integrate creative feedback to ensure projects meet a successful result
Efficiency to develop and execute motion design assets and display ads within a 2-3 day timeframe; deliver on time or ahead of schedule
Engage in creative brainstorming, design retrospectives, and constructive feedback sessions; openly share in group settings to foster a culture of creativity & collaboration
Expert knowledge and experience in creative softwares and ability to mentor and guide junior designers
Sound technical knowledge on ad production and seek to improve the team’s contribution
Ability to do research, explore more avenues of UA performance and share learnings
Develop/contribute to new production pipelines from past experience/learning

Skills

Graphic Design

Motion Graphics

Static Ads

Video Ads

Digital Marketing

Adobe Photoshop

Adobe After Effects

Creative Production

Zynga

Develops social games for mobile platforms

About Zynga

Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$841.9MTotal Funding

IPOCompany Stage

Social Impact, GamingIndustries

1,001-5,000Employees

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

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