Senior Marketing Analytics & Data Manager – Logitech for Business (Europe) at Logitech

Utrecht, Utrecht, Netherlands

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, B2B, MarketingIndustries

Requirements

Relevant education to the related field; advanced degree (e.g., MBA) preferred
Minimum 8–10 years of experience in marketing analytics or operations, preferably in the B2B or technology sector within Europe
Expertise in data visualization and analytical tools (e.g., Tableau, Demandbase, Adobe) and proficiency with CRM and marketing platforms (e.g., Salesforce, Marketo)
Strong understanding of European markets, GDPR compliance, and other regional regulatory requirements influencing marketing activities
Strong communicator and strategic thinker with demonstrated success in using analytics to influence business and marketing strategies
Strong project management capabilities with the ability to juggle multiple processes and stakeholders
Data-driven mindset coupled with strong communication skills to translate analytics into narratives for leadership teams

Responsibilities

In close collaboration with our Central Analytics team, develop and execute a regional marketing analytics strategy to support data-driven decision-making and campaign effectiveness
Measure the performance of marketing initiatives across channels, providing real-time and comprehensive dashboards, insights, and performance reports to stakeholders in alignment with Central Analytics and reporting strategies
Leverage global frameworks to analyze pipeline performance tied to marketing efforts (demand generation, account-based marketing (ABM), events, etc.)
In collaboration with the Central Analytics team, define lead forecasting, benchmarking, and KPI development to assess and optimize marketing ROI effectively
Utilize predictive analytics and market trends to provide actionable recommendations that scale
Manage the Marcom (OPEX) and MDF budgets to ensure efficient spend with a dedicated focus on the highest ROI and business generating activities
Partner closely with the global and regional marketing leadership teams to ensure operational alignment and scalable processes to streamline go-to-market efforts
Advocate for best practices in data collection, segmentation, and integration, ensuring GDPR compliance across all campaigns and channels in Europe
Act as a strategic partner to the B2B leadership team, advising on the impact of marketing investments and market trends with data-backed insights
Collaborate cross-functionally with sales, finance, and local market teams to ensure marketing efforts align with regional business goals and revenue priorities
Stay informed on market trends to maintain competitiveness

Skills

Marketing Analytics

Data Analysis

Predictive Analytics

Dashboards

KPI Development

ROI Analysis

Demand Generation

Account-Based Marketing

ABM

Lead Forecasting

Pipeline Analysis

Data Automation

Process Optimization

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees