[Remote] Senior Marketing Analyst (Maternity Cover) at Jagex

United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Marketing, TechnologyIndustries

Requirements

Proven experience in an analytical role within marketing, ideally in a data-driven, performance focused environment
Solid understanding of performance marketing principles, marketing channels, and campaign optimisation
Demonstrated ability to translate data into actionable insights and present them effectively
Working skill in SQL and a statistics language (e.g. Python or R)
Experience with dashboarding software (e.g. Tableau or Power BI)
Experience automating data processes to minimise manual effort
Experience with Microsoft Excel
Strong domain knowledge in assessing digital products, working in an analytics environment in core statistical modelling and toolsets

Responsibilities

Provide actionable market and player insights to address key strategic & tactical questions
Track, report, and analyse the performance of digital marketing activities, ad-hoc analytic requests, and development/automation of regular reports
Analyse external and internal player data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools
Analyse A/B and multi-variate tests, communicate results and provide recommendations
Analyse paid media campaign data to uncover insights and drive data-led recommendations that improve performance and guide budget decisions using a variety of data sources
Collaborate with Digital Marketing team to direct ambiguous questions or metrics into impactful analysis
Present analysis conclusions to business stakeholders in a clear and practical way
Partner with data engineering to manage data requirements such as schema requirements and data format to support high-quality deliverables
Conduct effective analysis while adhering to version control, documentation, and reproduction

Skills

SQL

Excel

Google Analytics

statistical analysis

A/B testing

multivariate testing

paid media analysis

data visualization

version control

data engineering collaboration

campaign management

web analytics

Jagex

Develops and maintains online multiplayer games

About Jagex

Jagex develops and maintains online games that continuously evolve with new content and updates, known as "living games." Their most famous title is RuneScape, a massively multiplayer online role-playing game (MMORPG) that attracts a diverse player base, from casual gamers to dedicated enthusiasts. Players can access basic features for free or choose a premium membership for additional content and benefits. Jagex also offers in-game purchases for virtual items and enhancements. What sets Jagex apart from competitors is its strong focus on community engagement and player feedback, which helps improve their games and foster loyalty among players. The company's goal is to create immersive gaming experiences while also supporting mental health initiatives for young people through charitable partnerships.

Cambridge, United KingdomHeadquarters

2001Year Founded

BUYOUTCompany Stage

Social Impact, GamingIndustries

501-1,000Employees

Risks

New survival game development may divert resources from existing projects.

Macarthur Fortune Holding acquisition could lead to strategic shifts alienating players.

Focus on non-Runescape projects might impact RuneScape's quality and support.

Differentiation

Jagex specializes in 'living games' that evolve with continuous updates.

RuneScape, Jagex's flagship game, has a large and dedicated player base.

Jagex emphasizes community engagement and player feedback for game improvements.

Upsides

Increased interest in survival games benefits Jagex's new RuneScape universe game.

Unreal Engine 5 use aligns with trends for high-fidelity graphics and player retention.

Macarthur Fortune Holding acquisition provides resources for expansion and innovation.

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