Marketing Manager
PlanetSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Technology, MarketingIndustries
Requirements
- Extensive experience in traditional, digital, and emerging media platforms and marketing campaigns
- Strong understanding of market trends
- Ability to conduct quantitative analyses to drive decision-making
- Experience shaping marketing strategy in Japan or similar markets
- Capability to adapt and implement global best practices to local (Japanese) market needs
Responsibilities
- Develop programs that integrate both B2C and B2B approaches
- Lead and manage the entire marketing campaign lifecycle—from strategic planning and concept development, through execution, to post-campaign measurement and analysis
- Provide comprehensive support to clients, ensuring seamless integration of strategy, implementation, and performance evaluation to drive sustainable business results
- Respond rapidly and flexibly to client needs and market changes, ensuring efficient project management and execution
- Demonstrate a proactive approach to problem-solving and decision-making, maintaining high standards of operational excellence
- Foster effective communication and collaboration with clients, partners, and internal stakeholders
- Lead cross-functional projects, working closely with teams across the organization to deliver integrated marketing solutions and address complex challenges
- Adapt and implement global best practices to fit the unique needs of the Japanese market, leveraging Visa’s worldwide expertise while ensuring strategies and campaigns are locally relevant and effective
- Interact closely with other marketing team members, including but not limited to Asia Pacific marketing teams
- Develop and execute strategic marketing plans to attract potential users/clients and retain existing ones
- Conduct market research to identify opportunities for campaigns and promotions
- Oversee the production of all marketing materials
- Track the success of marketing campaigns
- Collaborate with various stakeholders to develop and recommend impactful business and marketing strategies
- Ensure cross-functional collaboration and communication of strategic plans to senior management
Skills
Market Research
Strategic Marketing
Campaign Management
Advertising
Promotion
Sponsorship
Event Planning
Content Creation
Data Analytics
Partnership Building
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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