Senior Manager, Subscription Strategy - WSJ at Dow Jones

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Publishing, News, Business InformationIndustries

Requirements

10+ years of experience in strategy, marketing, product development, or general management—ideally in a subscription-based or digital media business
Strong problem-solving skills and ability to break down complex challenges into clear, actionable plans
Comfort working across teams and synthesizing multiple inputs into concise recommendations
Exceptional communication and organization skills with attention to detail and a proactive mindset
Ability to manage multiple workstreams with competing priorities in a dynamic, fast-paced environment

Responsibilities

Support execution of cross-functional initiatives that drive acquisition, engagement, and retention across the WSJ and WSJ+ portfolio
Help develop and refine new subscriber value propositions and subscription constructs, working closely with product, marketing, and consumer insights teams
Coordinate team input into key business reviews, strategy documents, and dashboards—ensuring senior leaders have clear visibility into performance and priorities
Assist in the development and rollout of new WSJ+ offerings
Partner with Product and Brand teams to ensure the customer journey reflects the differentiated value of each offering
Monitor and support performance of acquisition and engagement campaigns, partnering with Performance Marketing to surface trends and opportunities
Act as a connector across teams—helping translate business needs into actionable plans and ensuring alignment with stakeholders in Finance, Legal, Tech, Product, and Marketing
Contribute to the development of test plans, customer research efforts, and competitive scans to inform product development and growth opportunities
Assist in the creation of materials for SLT/ELT updates and cross-functional briefings
Serve as a strategic thought partner to the Senior Director, helping to prioritize initiatives and manage workstreams across a growing team
Collaborate with colleagues across the Subscription Strategy team to ensure shared goals are met and dependencies are managed effectively

Skills

Subscription Strategy

Strategic Planning

Performance Monitoring

Cross-Functional Collaboration

Value Propositions

Product Management

Marketing

Subscriber Engagement

Retention Strategies

Acquisition Initiatives

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

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