Senior Manager of Strategy & Insights

Salary: $149,000 Location Type: Remote Employment Type: [Employment Type not specified]

Position Overview

At Oura, our mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within — by creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day.

We have offices in San Francisco and San Diego for those who prefer hybrid or office settings. Oura employees in other major cities (like Boston and New York) occasionally gather informally at local co-working locations.

As our Senior Manager of Strategy & Insights, you’ll sit at the heart of Revenue Operations—transforming data into the market intelligence, GTM Strategy, and AI-powered processes that fuel growth across both B2B and DTC channels.

Responsibilities

Annual Planning

• Lead the end-to-end commercial planning cycle: pipeline forecasting, revenue modeling, territory & capacity planning, and B2B Sales Incentive Plan (SIP) administration.
• Drive quarterly and annual OKR alignment across Sales, Business Development, Marketing, and Product.
• Develop Board and C-suite-ready plans, presentations, and performance narratives.

GTM Strategy

• Analyze new market opportunities: size TAM/SAM/SOM, shape pricing & packaging strategies, and inform product commercialization and operationalization.
• Develop Ideal Customer Profiles (ICPs), customer segmentation, and channel strategies that connect member behavior and partner ROI.
• Support experimentation design to test and refine GTM bets.

Growth

• Model and prioritize growth initiatives that expand Oura’s employer, payer, and partnership footprint.
• Generate investment theses and market-signal analysis to inform long-range planning.
• Serve as a trusted advisor to revenue leaders, aligning insights with resourcing and budget decisions.

Agentic AI Driven Operational Excellence

• Drive Agentic AI efficiencies as a force multiplier for Revenue Operations functions.
• Govern data model for sales & marketing systems (HubSpot, Netsuite) including user permissions, definitions, data validation, and hierarchy updates.
• Champion scalable processes that boost profitability, accountability, and cross-functional efficiency.

Customer Insights

• Develop actionable customer health dashboards and behavioral analyses that inform activation, retention, and engagement strategies.
• Monitor demographic trends and customer flywheel metrics to fuel product-market fit and partner success.
• Build and maintain reusable data assets that blend member behavior, product signals, psychographics, and firmographics.

KPI / Performance Management & Data Governance

• Design and manage leading indicators for pipeline, bookings, revenue, retention, as well as Incrementality, LTV/CAC and marketing ROI.
• Oversee the full analytics stack (Snowflake, dbt/Airflow, Tableau/Looker); integrate AI/ML models for forecasting, lead scoring, and performance tracking.
• Ensure robust data governance, privacy compliance (HIPAA, GDPR), and standardized definitions to deliver clean, trustworthy data to stakeholders.

Requirements

We would love to have you on our team if you have:

• 8+ years progressive experience in business intelligence, data analytics or strategy roles driving both B2B and B2B2C outcomes—ideally in digital health, wearables or adjacent SaaS sectors.
• Proven mastery of multi-source data—member/user behavior, product telemetry, demographic & psychographic data, claims/EHR or wellness-program files—and the ability to stitch them into unified, partner-facing insights.
• Advanced technical stack: expert SQL and data-modeling in Snowflake (or similar cloud DWH); Python or R for analysis; dashboarding in Tableau/Looker/Power BI; comfort with dbt/Airflow orchestration.
• Hands-on analytics toolkit—segmentation, statistical analysis, forecasting, and causal inference.

Company Information

Oura's mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within — by creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day.