Senior Manager, Strategic Event Sponsorship

Santa Clara, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Cloud Computing, Enterprise SoftwareIndustries

Requirements

Candidates should possess 12+ years of experience in sponsorship sales, marketing, and event partnerships, with a proven track record in revenue generation and partner engagement. Expertise in navigating high-growth, dynamic environments, adapting strategies to evolving business needs, and managing multiple initiatives simultaneously is required. Strong experience in complex, matrixed organizations, leading cross-functional collaboration across global teams, business acumen, executive presence, and the ability to influence senior leaders are essential. Exceptional relationship-building and negotiation skills are also necessary.

Responsibilities

The Senior Manager of Strategic Event Sponsorship will develop and execute comprehensive sponsorship sales strategies to drive revenue and meet business goals. This includes creating compelling sponsorship packages, identifying, pitching, and securing sponsors for global strategic events, and managing the full sponsorship lifecycle from prospecting to renewal. The role involves leading high-level negotiations, serving as the primary liaison for sponsors, and cultivating strong relationships with key partners. Responsibilities also include collaborating with internal teams to deliver sponsor commitments, overseeing on-site sponsor activations, ensuring seamless integration of sponsor assets, and tracking/reporting on sponsorship performance. Additionally, the manager will use data and analytics to evaluate opportunities, monitor industry trends, and drive innovation in sponsorship engagement.

Skills

Sponsorship Sales

Partnership Management

Revenue Generation

Event Strategy

Sales Strategy

Sponsorship Packages

Proposal Development

Presentation Skills

Negotiation

Client Relationship Management

Market Analysis

Sponsor Activation

Brand Alignment

ServiceNow

Cloud-based platform for digital workflows

About ServiceNow

ServiceNow offers a cloud-based platform that helps businesses automate and manage their operations, improving efficiency and enhancing customer and employee experiences. The Now Platform includes applications for IT operations, customer service, human resources, and security operations, all accessible over the internet. Targeting large enterprises across various industries, ServiceNow operates on a software-as-a-service (SaaS) model, generating revenue through subscription fees and professional services. The company's goal is to streamline business processes and drive digital transformation for its clients.

Santa Clara, CaliforniaHeadquarters

2004Year Founded

$81.5MTotal Funding

IPOCompany Stage

Consulting, Consumer Software, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Generous family leave

Flexible PTO

Matched Donations

Retirement benefits

Annual learning stipends

Paid volunteer time

Risks

Competitors like Nvidia and Google Cloud may outpace ServiceNow in AI advancements.

Over-reliance on AWS infrastructure could pose risks if AWS changes its strategy.

The departure of Era Software's co-founder may lead to strategic shifts within ServiceNow.

Differentiation

ServiceNow's Now Platform offers comprehensive digital workflow solutions across multiple business functions.

The company focuses on large enterprises, providing tailored solutions for diverse industries.

ServiceNow's SaaS model ensures steady recurring revenue through subscription fees.

Upsides

ServiceNow's partnership with AWS enhances AI-powered workflows, driving enterprise innovation.

The integration with Crowe Cyber Economic Risk Analyzer boosts ServiceNow's cybersecurity capabilities.

ServiceNow's AI-driven campaign with Idris Elba increases brand visibility and engagement.

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