Senior Manager – Strategic Analytics at Universal Music Group

Sydney, New South Wales, Australia

Universal Music Group Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Music, EntertainmentIndustries

Requirements

  • 4-6 years experience in a similar role at a creative company (preferred)
  • Strong problem solving ability
  • Strong experience with presentation and data storytelling
  • Superior stakeholder management and communication skills
  • Experience with extracting, cleansing and analysing large datasets using SQL
  • A working understanding of data analytics principles
  • Big picture, strategic thinker
  • Comfortable working in a small team, following self-driven lines of enquiry, formulating and testing hypotheses, and engaging key stakeholders
  • Experience supervising and mentoring other analysts
  • Inquisitive and excited to conduct analysis on own using large data sets in SQL and Excel
  • Solid understanding (or eagerness to learn) of the culture revolutionising artists’ audience and behaviour

Responsibilities

  • Utilising analytical principles and stakeholder management skills to develop and share insights that shape future revenue and audience development strategies for artists
  • Work closely with labels and different business units to drive change and use of data
  • Preparation and delivery of artist and subject deep dives for brand/audience positioning
  • Work with label and business unit stakeholders in a consultative fashion to understand their goals and scope out analytical projects to answer their biggest questions
  • Identifying data industry trends, relevant technology advancements and keeping up to date with relevant music industry updates
  • Develop effective relationships with international counterparts to exchange insights and strategies, fostering global alignment and operational efficiency
  • Working with the data and analytics team to develop new ideas, including identifying data features for actionable insights on audience growth strategies and developing a common data language for data-informed decisions
  • Ensuring documentation of all processes, principles and policies is maintained and accurate

Skills

SQL
Excel
Data Analysis
Stakeholder Management
Mentoring
Audience Development
Strategic Analytics

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters
1934Year Founded
$3,890.9MTotal Funding
IPOCompany Stage
Consumer Goods, EntertainmentIndustries
10,001+Employees

Benefits

Competitive Salary
401k
Flexible PTO
Medical, dental, visiion insurance
Student Loan Repayment Assistance & Tuition Reimbursement
Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.
Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.
AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.
UMG's artist-centric streaming model enhances engagement and revenue for musicians.
UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.
Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.
Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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