Senior Manager, Search & AI/LLM Optimization

Position Overview

• Location Type: Remote-First
• Job Type: Full-time
• Salary: Not Specified

Cribl is a serious company that doesn’t take itself too seriously, looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote-first company, we empower our employees to do their best work, wherever they are. Cribl is the data engine for IT and Security, trusted by major companies to solve pressing data needs.

This role is for a results-oriented SEO, Answer Engine Optimization (LLM - ChatGPT, Perplexity, Claude) & GenAI Content Creation Specialist. The position focuses on driving discoverability, relevance, and engagement across Cribl's web ecosystem, blending technical SEO expertise with modern optimization tactics for AI-forward search. The ideal candidate is analytically inclined, uses data to inform strategy, measures performance, and identifies opportunities. They will collaborate with content, web, product marketing, and demand teams.

Requirements

• 8+ years of experience in technical and on-page SEO, preferably for enterprise B2B or SaaS brands.
• Ability to think strategically and communicate value-based, data-backed SEO and AI optimization plans.
• Ability to translate insights into clear roadmaps and measurable outcomes.
• Insatiable curiosity and passion for the evolving search landscape.

Responsibilities

• Own, document, and communicate the SEO and AI optimization strategy across Cribl.io and related properties to increase visibility, qualified organic traffic, and conversions.
• Develop a data-driven, cross-functional roadmap with clear objectives, measurable key results, and alignment to broader business goals.
• Strategize and implement scalable strategies for AI-powered search optimization (AEO), including schema markup, structured content, and backlink/social/community strategies to drive mentions and citations.
• Plan for the integration of paid presence to support visibility and traffic (working with demand marketing).
• Instrument, analyze, and act on web data to identify growth opportunities and performance gaps across share of voice, traffic sources, keywords, page performance, and user behavior.
• Ensure accurate tracking, actionable insights, and a robust reporting framework to inform optimization and experimentation strategies.
• Conduct regular technical audits to identify and resolve issues related to crawlability, indexation, site architecture, canonicalization, structured data, and Core Web Vitals.
• Work closely with web developers to implement scalable fixes that improve site health and search performance.
• Partner closely with internal content teams, agencies, and developers to define and implement SEO best practices into page builds, content planning, and product launches.
• Champion generative AI content creation across various models, including internal AI, for web publishing and beyond.
• Stay at the forefront of search algorithm changes, GenAI integrations (e.g., Google SGE, Perplexity, ChatGPT plugins), and competitor strategies.
• Occasionally perform duties outside standard working hours due to the remote-first nature of the company.

Company Information

Cribl is the data engine for IT and Security, trusted by major companies to solve pressing data needs. Cribl is a remote-first company that believes in empowering employees to do their best work wherever they are.