Senior Manager, Performance Marketing (Latam) at Sezzle

Latin America

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$40,000 – $60,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Retail, Buy Now Pay LaterIndustries

Requirements

High IQ and high EQ with analytical rigor and creative testing excellence
Thrives in a high-growth, data-rich, fast-paced environment
Experience managing seven-figure+ paid media budgets
Ability to architect strategy and execute with precision
Expertise across paid search, paid social, programmatic, affiliates, and CTV
Strong leadership skills to lead teams and external agencies (Programmatic, Affiliate, SEO)
Proficiency in forecasting, pacing, KPI delivery, and efficiency mindset
Skilled in identifying new channels, test-and-learn frameworks, media roadmaps, and campaign architectures
Experience with creative testing, performance analysis, and data-backed recommendations
Cross-functional collaboration with Product, Creative, Data, Revenue, and Leadership teams
Expertise in analytics including post-campaign analysis, channel attribution, and incrementality testing

Responsibilities

Build and lead cross-channel performance marketing strategy across paid search, paid social, programmatic, affiliates, and CTV
Set KPI frameworks for the full funnel (video completions, app downloads, subscriptions, purchase conversions, retention, ARPU)
Own forecasting, pacing, and delivering on KPIs with efficiency focus
Identify new performance channels, emerging platforms, and build test-and-learn frameworks
Manage seven-figure+ budgets to optimize CAC, ROAS, and ARPU
Lead Programmatic, Affiliate, SEO, and external agency teams for strong ROI
Build media roadmaps and campaign architectures using market intelligence, competitive insights, and consumer behavior
Oversee creative testing frameworks, analyze creatives/offers/audiences, and provide data-backed recommendations to Creative team
Partner with Product, Revenue, and Leadership to align on goals and prioritize investments
Report performance trends, insights, and opportunities regularly, including weekly check-ins
Provide funnel/flywheel insights to optimize conversion across paid, owned, and earned channels
Own post-campaign analysis, channel attribution, and incrementality testing

Skills

Key technologies and capabilities for this role

Performance MarketingPaid MediaMedia StrategyMedia ExecutionGrowth MarketingData AnalysisFintech Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Senior Manager, Performance Marketing role?

The salary range for this role is $40,000 - $60,000 annually (Gross in USD).

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills are required for the Senior Manager, Performance Marketing position?

The role requires expertise in building and leading cross-channel performance marketing strategies across paid search, paid social, programmatic, affiliates, and CTV, along with analytical rigor, creative testing excellence, forecasting, pacing, KPI delivery, and identifying new performance channels.

What is the company culture like at Sezzle?

Sezzle fosters a dynamic, fast-paced, high-growth, data-rich environment with an innovative team passionate about fintech and retail, offering abundant prospects for career advancement.

What makes a strong candidate for this Senior Manager role?

A strong candidate is talented and motivated with high IQ and high EQ, thrives in high-growth data-rich environments, has ownership mindset for multi-million-dollar budgets, combines analytical rigor with creative testing, and can architect strategy while executing with precision.

Sezzle

Buy now, pay later payment solutions

About Sezzle

Sezzle operates in the buy now, pay later (BNPL) market, allowing consumers to purchase products and split the cost into four interest-free payments. This service is designed to help younger consumers manage their finances by providing flexible payment options. For merchants, Sezzle offers a payment solution that can increase sales and reduce cart abandonment rates. The company generates revenue primarily through fees charged to merchants for processing transactions, which are justified by the increased customer acquisition and sales that merchants experience. Sezzle is committed to creating a positive societal impact as a Public Benefits Corporation and a Certified B Corp. With 3.4 million active consumers and nearly 47,000 active merchants, Sezzle has reported significant growth, with $1.8 billion in underlying merchant sales in the past year. The goal of Sezzle is to empower the next generation financially while facilitating transactions between consumers and merchants.

Minneapolis, MinnesotaHeadquarters

2016Year Founded

$201MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Comprehensive Benefit Plans

Generous Parental & Family Leave

Competitive 401k Match

Paid Time Off & Volunteer Time Off

Ownership Through Equity

100% of Donations to Charity Matched

Work from Home Stipend

Highly Discounted Fitness Membership

Risks

Increased regulatory scrutiny on BNPL could impact Sezzle's operations and growth.

Edelson Lechtzin LLP's investigation may lead to legal challenges for Sezzle.

Staples' partnership with Klarna intensifies competition in the BNPL market.

Differentiation

Sezzle is a Certified B Corp, emphasizing social impact alongside business goals.

The company offers interest-free payment plans, appealing to younger, budget-conscious consumers.

Sezzle's platform reduces cart abandonment, benefiting merchants with increased sales.

Upsides

Sezzle's partnership with Bealls Inc. expands its reach across 650+ stores.

The BNPL market is growing, with over 20% of consumers using BNPL in 2022.

Fintech IPO Index's 64% return indicates a favorable investment climate for Sezzle.

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