Senior Manager, Performance Marketing at Sezzle

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Retail, Buy Now Pay LaterIndustries

Requirements

High IQ and high EQ with analytical rigor and creative testing excellence
Experience thriving in a high-growth, data-rich environment
Ability to own and manage a multi-million-dollar paid media portfolio
Expertise in architecting strategy and executing with precision across full funnel paid media (paid search, paid social, programmatic, affiliates, CTV)
Proficiency in forecasting, pacing, KPI delivery, budgeting for optimal CAC, ROAS, and ARPU
Skills in leading external agency teams, building media roadmaps, campaign architectures, creative testing frameworks, and providing data-backed recommendations
Strong cross-functional collaboration with Product, Creative, Data, Revenue, and Leadership teams
Capability to identify new performance channels, emerging platforms, and build test-and-learn frameworks
Experience in post-campaign analysis, channel attribution, and incrementality testing

Responsibilities

Build and lead Sezzle’s cross-channel performance marketing strategy across paid search, paid social, programmatic, affiliates, and CTV
Set KPI frameworks for the full funnel (video completions, app downloads, subscriptions, purchase conversions, retention, ARPU)
Own forecasting, pacing, and delivering on KPIs with a mindset toward efficiency
Identify new performance channels and emerging platforms, and build test-and-learn frameworks
Manage seven-figure+ budgets to drive optimal CAC, ROAS, and ARPU
Lead Programmatic, Affiliate, SEO, and external agency teams to deliver strong ROI
Build media roadmaps and campaign architectures based on market intelligence, competitive insights, and consumer behavior
Oversee creative testing frameworks analyzing performance of creatives, offers, and audiences; provide data-backed recommendations to the Creative team
Partner with Product, Revenue, and Leadership to align on business goals and prioritize marketing investments
Report performance trends, insights, and opportunities to colleagues on a regular cadence with weekly check-ins
Provide funnel/flywheel insights to help optimize conversion across paid, owned, and earned channels
Own post-campaign analysis, channel attribution, and incrementality testing

Skills

Performance Marketing

Paid Media

Media Strategy

Full Funnel Marketing

Data Analysis

Budget Management

Growth Marketing

Fintech Marketing

Sezzle

Buy now, pay later payment solutions

About Sezzle

Sezzle operates in the buy now, pay later (BNPL) market, allowing consumers to purchase products and split the cost into four interest-free payments. This service is designed to help younger consumers manage their finances by providing flexible payment options. For merchants, Sezzle offers a payment solution that can increase sales and reduce cart abandonment rates. The company generates revenue primarily through fees charged to merchants for processing transactions, which are justified by the increased customer acquisition and sales that merchants experience. Sezzle is committed to creating a positive societal impact as a Public Benefits Corporation and a Certified B Corp. With 3.4 million active consumers and nearly 47,000 active merchants, Sezzle has reported significant growth, with $1.8 billion in underlying merchant sales in the past year. The goal of Sezzle is to empower the next generation financially while facilitating transactions between consumers and merchants.

Minneapolis, MinnesotaHeadquarters

2016Year Founded

$201MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Comprehensive Benefit Plans

Generous Parental & Family Leave

Competitive 401k Match

Paid Time Off & Volunteer Time Off

Ownership Through Equity

100% of Donations to Charity Matched

Work from Home Stipend

Highly Discounted Fitness Membership

Risks

Increased regulatory scrutiny on BNPL could impact Sezzle's operations and growth.

Edelson Lechtzin LLP's investigation may lead to legal challenges for Sezzle.

Staples' partnership with Klarna intensifies competition in the BNPL market.

Differentiation

Sezzle is a Certified B Corp, emphasizing social impact alongside business goals.

The company offers interest-free payment plans, appealing to younger, budget-conscious consumers.

Sezzle's platform reduces cart abandonment, benefiting merchants with increased sales.

Upsides

Sezzle's partnership with Bealls Inc. expands its reach across 650+ stores.

The BNPL market is growing, with over 20% of consumers using BNPL in 2022.

Fintech IPO Index's 64% return indicates a favorable investment climate for Sezzle.

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