Senior Manager, Paid Search at AXS

Los Angeles, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Ticketing, Live EventsIndustries

Requirements

BA/BS Degree (4-year) in Marketing, Economics, Math, Finance, or related fields
4-6 years of hands-on paid search marketing experience, managing annual budgets exceeding $2M, with ultimate accountability for measurable ROI
Proven track record of quickly diagnosing performance issues and adjusting tactics in real time
Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives
Advanced understanding of paid search fundamentals including bidding strategies, keyword targeting, and ad copy optimization
Ability to analyze complex datasets, draw actionable insights, and develop performance dashboards
Proficiency in tracking key metrics and making data-driven optimization decisions
Proficiency in leveraging automation tools and MarTech solutions to streamline campaign setup, optimization, and reporting
Meticulous approach to setting up campaigns, managing budgets, and ensuring consistent campaign performance
Understanding of media planning principles and core marketing concepts
Excellent communication and collaboration skills, with the ability to work cross-functionally

Responsibilities

Manage real-time bid strategies to achieve target CPC and ROI across campaigns
Apply a mix of automated rules and manual adjustments to maintain budget alignment and performance goals
Analyze keyword performance and continuously refine ad copy to improve CTR and conversion rates
Test messaging variations and identify new optimization opportunities
Lead campaign setup and launch efforts, ensuring alignment with targeting strategies, device optimization, ad extensions, and scheduling parameters
Develop templates and repeatable processes for large-scale campaign deployments
Collaborate with MarTech to implement automation and improve speed to launch
Monitor performance KPIs, adjust campaign strategy based on insights, and regularly assess campaign health
Build and refine performance dashboards to surface real-time campaign insights and inform strategic decisions
Prepare campaign reports highlighting key trends, wins, and areas for improvement
Analyze performance data to drive actionable next steps
Develop and manage A/B testing plans to optimize ad copy, bidding strategies, and keyword targeting across high-volume campaigns
Partner with the Director of Paid Marketing to align operational efforts with broader marketing objectives
Identify opportunities for process improvements and automation
Stay current on paid search trends and best practices, incorporating new tactics to enhance overall campaign performance

Skills

Google Ads

Search Ads 360

Bid Strategies

Keyword Management

Ad Copy Optimization

CTR Optimization

Conversion Rate Optimization

Campaign Setup

Automated Rules

Device Optimization

Ad Extensions

ROI Optimization

CPC Management

MarTech

Automation

AXS

Global ticketing platform for events and analytics

About AXS

AXS is a global ticketing platform that utilizes integrated technology and analytics to power primary and resale marketplaces, offering best-in-class ticketing, marketing, and data technology for various events, from music clubs to major sporting events.

Los Angeles, CaliforniaHeadquarters

2011Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Consumer Software, AI & Machine Learning, Consumer GoodsIndustries

201-500Employees

Benefits

Professional Development Budget

Risks

Increased competition from emerging ticketing platforms could erode AXS's market share.

Consumer backlash against high service fees may lead to regulatory scrutiny.

Economic downturns may reduce consumer spending on live events, affecting AXS's revenue.

Differentiation

AXS integrates AI-driven analytics for enhanced ticket sales forecasting and customer insights.

AXS adopts blockchain technology for secure and transparent ticket transactions.

AXS expands virtual and hybrid event ticketing solutions for remote audiences.

Upsides

AXS partners with Lyft to offer transportation options at live events.

AXS launches Apple Wallet tickets at Red Rocks Amphitheatre, enhancing user convenience.

AXS acquires majority stake in WRSTBND to boost its global platform.

Land your dream remote job 3x faster with AI

Try Jobo Free