Sr. Director, Marketing Strategy & Analytics
TwilioSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, MarketingIndustries
Requirements
- 7+ years in marketing analytics, operations analytics, or related fields, with experience in performance marketing and media optimization
- Strong skills in SQL, Python, and advanced analytics tools
- Proficiency in visualization platforms like Tableau or Power BI
- Experience applying AI/ML techniques to marketing analytics
- Passion for driving innovation through technology
- Ability to connect marketing metrics to business objectives and influence executive decision-making
- Track record of building and mentoring teams in a fast-paced, data-driven environment
- Exceptional ability to craft stories from data and present insights to diverse stakeholders
Responsibilities
- Build the Marketing Intelligence function: Establish frameworks that measure marketing effectiveness and ladder up to enterprise objectives
- Drive performance insights: Develop and implement media mix models, campaign performance optimization strategies, and paid media analytics to improve ROI
- Tell the story: Translate complex data into clear, compelling narratives that demonstrate how marketing activities impact business results
- Partner for success: Collaborate with world-class data and analytics teams to deliver actionable insights and scalable solutions
- Lead innovation: Champion AI-driven approaches for marketing analytics and ensure the team is equipped to leverage emerging technologies
- Influence decisions: Present insights to senior leadership and guide strategic investments across marketing channels
- Mentor and grow talent: Build a high-performing team focused on continuous learning and cutting-edge analytics practices
Skills
SQL
Python
Tableau
Power BI
Media Mix Models
AI
ML
Marketing Analytics
Performance Marketing
Paid Media Analytics
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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