Senior Marketing Manager - Search & Display
BlinkistSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Video Games, GamingIndustries
Requirements
- Passionate and self-motivated
- Analytical mind with ability to distill complex projects into actionable items
- Clarity of thought
- Holistic view of the entire user journey and impact of interventions at various stages
- Solution-oriented and creative
- Ability to clearly communicate complex strategies in a visual and accessible manner
Responsibilities
- Lead the development and implementation of world-class new user acquisition and retargeting strategies
- Build, manage, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance
- Be the mobile team’s expert in current and future mobile advertising trends, including proactively introducing new advertising channels, aggressively testing new optimization methods, advocating for new ad formats and having a growth hack mindset
- Take ownership of creative testing from concept to completion; drive performance marketing creative strategy and establish A/B testing framework
- Monitor & measure creative performance to quantify the impact of UA optimizations and changes
- Identify areas of improvement by analyzing performance and convert data into actionable insights
- Create and customize channel-specific creatives
- Proactively introduce new technology for automation and operational efficiency
- Nurture business relationships with ad partners and unlock alpha/beta testing opportunities
- Work collaboratively with key departments: Product PMM, Creative and Analytics teams
- Share findings and next steps with cross-functional teams
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this role remote or based in a specific location?
The role will be based in Novato, CA.
What are the main responsibilities of this position?
The role involves leading the development and implementation of new user acquisition and retargeting strategies, building, managing, monitoring, testing, and optimizing campaigns across social, search, DSP, etc., and serving as the expert in mobile advertising trends.
What skills are required for the Senior Manager, Mobile User Acquisition role?
Key skills include passion and self-motivation, expertise in mobile user acquisition strategies, campaign optimization across channels like social, search, and DSP, ability to communicate complex strategies visually and accessibly, and knowledge of mobile advertising trends.
What is the company culture like at 2K?
2K prides itself on creating an inclusive work environment, encouraging teams to 'Come as You Are' and do their best work, and welcomes all applicants to apply even if they don't meet every requirement.
What makes a strong candidate for this role?
A strong candidate is passionate, self-motivated, collaborative, experienced in mobile UA strategies and campaign optimization, and able to communicate complex ideas visually; 2K encourages applicants even if they don't meet every requirement.
2K
Develops and publishes interactive video games
About 2K
2K develops and publishes interactive entertainment, focusing primarily on video games for a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game development studios like Supermassive Games and Firaxis Games to create popular titles such as "The Quarry" and "TopSpin 2K25." 2K's games are available through digital downloads and physical copies, and they also generate revenue from downloadable content (DLC), in-game purchases, and exclusive content partnerships. This diverse revenue model, along with their strong collaborations, sets 2K apart from competitors in the video game publishing industry. The company's goal is to deliver high-quality, engaging gaming experiences that appeal to a broad range of players.
Novato, CaliforniaHeadquarters
2005Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, GamingIndustries
1,001-5,000Employees
Benefits
Health Care Benefits
Health Savings Account (HSA) Including Company Contribution
Employee Stock Purchase Plan
401k Retirement Plan
Life and Disability Benefits
Group Legal Plan
Wellbeing Program
Childcare Benefits
Flexible Spending Account (FSA)
Generous Compassionate Leave
Companywide End of Year Break
Risks
Denuvo in NBA 2K25 may cause performance issues, sparking community backlash.
Project Ethos faces challenges in a saturated free-to-play shooter market.
High expectations for FIFA 2K25 could pressure 2K to compete with EA's FIFA series.
Differentiation
2K collaborates with top-tier studios like Supermassive Games and Firaxis Games.
2K's diverse portfolio includes sports, horror, and simulation games.
2K's partnerships with major sports leagues enhance brand visibility and engagement.
Upsides
2K's acquisition of the FIFA license opens new market opportunities.
Project Ethos aligns with successful free-to-play models like Fortnite.
Mobile gaming expansion with NFL 2K Playmakers taps into a growing market.
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