Senior Manager - Marketing - Knee Replacement at Stryker

St Leonards, Victoria, Australia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, OrthopedicsIndustries

Requirements

Strong understanding of the medical device industry and the knee reconstruction market
Proven experience in developing and executing marketing strategies
Excellent communication, interpersonal, and presentation skills
Ability to build and maintain strong relationships with key opinion leaders (KOLs) and organizations
Strategic thinking and analytical skills
Experience with product launch commercialization plans
Ability to interpret market data and translate insights into business strategy

Responsibilities

Partner with regional and divisional leads to develop commercial and marketing strategies for the knee portfolio in APAC
Manage the knee portfolio across APAC, including planning and executing targeted product launches
Develop and maintain portfolio roadmaps
Contribute to divisional New Product Development (NPD)
Build strong relationships with APAC KOLs and organizations to develop differentiating value propositions
Help APAC markets identify and execute a focused growth plan for Knees – including implants and software
Determine and pursue a winning Knee product portfolio for APAC markets
Champion the needs and potential of the APAC region with the Joint Reconstruction division
Monitor market size, share, and trends to make recommendations on market opportunity and strategic focus areas
Collate and communicate the APAC market fact base
Interpret the competitive landscape and incorporate it into marketing strategy
Gain market insights through Voice of Customer (VOC) with APAC teams, customers, KOLs, and organizations
Translate insights into future business strategy, including NPD and Business development
Proactively partner with markets to adjust strategy based on changes to healthcare environments or new VOC
Ensure Knee pricing strategies align with overall business goals and P&L drivers
Author and drive execution of key strategy documents: strategic plan, annual marketing plan, product launch commercialization plans, including establishing metrics and goals/success criteria and milestones
Develop APAC wide Commercialization/Annual Marketing Plans that demonstrate the size of opportunity aligned to strategic growth areas and the tactics to deliver on the opportunity
Communicate plans with markets and division to ensure opportunities are well understood and key stakeholders are aligned to execution plans
Partner with Division and APAC markets to develop, communicate, and execute PLCM strategies
Maintain and collate the 10-year portfolio strategy/plan for the region across, with clear revenue ramps for new product launches, including required investments

Skills

Marketing Strategy

Product Launch

Commercialization Plans

Market Data Analysis

KOL Management

Strategic Planning

Analytical Skills

Portfolio Management

New Product Development

Competitive Landscape Analysis

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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