Senior Manager, Marketing, International (IDR) at Columbia Sportswear Company

Portland, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, Sportswear, Retail, MarketingIndustries

Requirements

Bachelor’s or Master’s degree, or applicable certification or equivalent experience in Marketing or Business Administration
5 – 10+ years of Global Marketing experience and people management
Applied, broad industry knowledge and commercial awareness to develop operating plans and drive performance
Respected and proven leader of people
Excellent listener, communicator and collaborator skilled in managing an omni-channel environment
Able to set clear priorities and execute GTM activities
Adept at following brand direction and executing with excellence
Able to adapt direction without losing the objective
Strategic and able to understand underlying incentives, challenges, and opportunities
True champion and voice for regional markets in global brand marketing decisions, demonstrating communication and collaboration
Experience working in cross-cultural environments

Responsibilities

Leads marketing strategy across 94 diverse markets, partnering with Distributor CEOs and owners to drive brand adoption, market share, and sell-through
Serves as a strategic marketing partner to the GM of IDR, setting 1–3 year marketing plans aligned with global and regional objectives
Defines IDR LRP and seasonal marketing strategies in collaboration with Merchandising, Sales, and Operations
Provides expert regional insights to inform brand decisions and influence cross-functional alignment across internal and external structures
Presents marketing direction at international business development forums, fostering executive alignment and driving adoption of brand initiatives
Leads a high-performing internal team, fostering a culture of resourcefulness, accountability and innovation
Implements scalable processes and tools to streamline execution, enhance distributor engagement, and ensure brand consistency
Develops brand-specific strategies, tools, and retail support tailored to each brand’s identity and growth objectives
Directs the regional rollout of Columbia’s physical and digital retail footprint, enhancing consumer experience and driving revenue
Leads the opening of 50+/- retail stores annually, aligning retail expansion with assortment, location, and consumer expectations
Manages the expansion and performance of regional social media channels across multiple platforms
Oversees expansion of community programs, driving online and offline engagement for new and existing consumers
Promotes adoption of data-driven consumer acquisition strategies and tactics through the implementation of the brand health tracker across 8 IDR regions

Skills

Marketing Strategy

Brand Management

Distributor Management

Regional Marketing

Cross-Functional Collaboration

Strategic Planning

Market Insights

Business Development

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters

1938Year Founded

$40KTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Wellness Program

Employee Discounts

Mental Health Support

Risks

The new Cherry Hill Mall store may face challenges in a competitive retail environment.

The Vader Collection may not resonate with Columbia's core customer base.

Strategic shifts by new marketing leadership could impact brand loyalty.

Differentiation

Columbia Sportswear offers innovative outdoor apparel with a strong brand reputation.

The company employs a multi-channel sales strategy for broad market reach.

Columbia's collaborations, like the Star Wars collection, attract niche markets.

Upsides

The rise of outdoor activities post-pandemic boosts demand for Columbia's products.

Collaborations with franchises like Star Wars enhance brand visibility and appeal.

Direct-to-consumer sales and social media marketing reach younger demographics effectively.

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