Senior Manager, Investment Analytics at Jellyfish

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

Proficiency in Tableau
4+ years of working experience
Experience working with diverse data sources across multiple channels to produce insights
Proficient knowledge of digital activation and understanding of the levers a digital marketer may pull to influence marketing outcomes
Experience maintaining an organized and up-to-date pipeline of opportunities combined with a careful approach to process
Experience delivering lift/testing/experimentation for optimizing creative, media, and other marketing factors
Hands-on experience with digital media buying platforms in programmatic, display, video, search, and social channels
Experience of CRM/CDP/email marketing platforms and data (Salesforce, Segment, Hubspot, Mailchimp, etc) and omni-channel marketing
Knowledge of Python/R or SQL

Responsibilities

Work with clients and partners to clarify goals and timings to define dash-boarding solutions, cover data sources, data collection, schema, and visual design
Work with the Sales & Partnerships team and other capabilities to present the benefits of Tableau and other BI tools and their features to prospects and existing clients, depending on their challenges
Contribute to the design of collateral and processes to develop the practice further and improve the product portfolio
Define a measurement framework that is reflective of account strategies by identifying the proper data sources and KPIs aligned to business goals and illustrate campaign effectiveness
Plan measurement proposals to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis
Identify opportunities to solve recurring client challenges and improve the product portfolio
Be the point of contact for all analytics related issues, working with a team of Data planning and BI team members
Be seen as the team's first port of call for daily marketing analytics enquiries, while driving the long term strategic vision of our client's measurement framework, testing agenda, and dash-boarding solutions

Skills

Marketing Analytics

Data Visualization

Business Intelligence

Dashboarding

Data Science

Data Planning

Paid Media

Jellyfish

Platform for engineering intelligence and strategy

About Jellyfish

Jellyfish offers a platform that integrates business and financial strategies into the Software Development Life Cycle (SDLC). It provides insights into engineering efforts, helping businesses improve planning and decision-making while identifying bottlenecks to enhance operational efficiency. The platform also tracks deliverable progress and focuses on team health by combining quantitative data with qualitative feedback. Jellyfish aims to improve the effectiveness of engineering teams, ensuring they can deliver value efficiently.

Boston, MassachusettsHeadquarters

2017Year Founded

$114MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Risks

Free DevEx product may cannibalize existing paid offerings, affecting revenue.

New managing director could lead to strategic shifts, causing internal disruptions.

Privacy concerns with Jellyfish Benchmarks may affect customer trust and retention.

Differentiation

Jellyfish aligns engineering efforts with business goals, enhancing strategic decision-making.

The platform offers unique insights into engineering data, improving planning and forecasting.

Jellyfish Benchmarks provides comparative performance data, setting it apart in engineering management.

Upsides

Increased demand for aligning engineering with business objectives boosts Jellyfish's market potential.

Availability on AWS Marketplace simplifies procurement, expanding Jellyfish's customer reach.

Free Developer Experience product enhances team health, attracting more users to the platform.

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