Senior Manager, Influencer Lead at Comcast

Philadelphia, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Technology, TelecommunicationsIndustries

Requirements

Understand Comcast's Operating Principles and apply them to job performance
Own the customer experience by prioritizing customers, providing seamless digital options, and turning them into promoters
Be knowledgeable, enthusiastic, and an advocate for Comcast's technology, products, services, and digital tools
Work effectively in a team to achieve big goals and be open to new ideas
Actively participate in the Net Promoter System by joining huddles and incorporating employee and customer feedback
Exercise independent judgment and discretion in significant matters
Maintain regular, consistent, and punctual attendance; ability to work nights, weekends, variable schedules, and overtime as necessary

Responsibilities

Manage the development and implementation of Marketing Communications campaigns and programs to achieve subscriber and revenue goals
Execute Marketing Communications strategies, campaigns, and programs; determine design and product messaging; review final development and advertising tactics
Oversee competitive marketing and tracking programs
Develop financial and operational objectives and ensure alignment with business objectives
Contribute to functional strategy development and manage one or more groups of professional employees
Work with area, division, and corporate contacts to ensure consistency of brand voice, messaging, and outreach efforts
Direct agencies and local resources to design targeted acquisition campaigns for diverse marketplaces
Collaborate with personnel to execute Marketing Communications strategies across all media for new and existing products or services
Manage creative development of all marketing tactics (e.g., direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper/radio advertising)
Consult with leadership on strategy, content, design, and production of marketing materials; ensure content accuracy
Provide leadership and direction to Marketing Communications personnel; develop and implement methods, practices, and policies
Serve as liaison with Public Relations and other parties to maintain project goals, timelines, and budgets; communicate programs internally and externally
Partner with Media Services to develop media plans for retention and acquisition
Maintain regional marketing calendar; track expenses and accruals
Develop and implement mechanisms for response analysis to determine ROI on campaigns and programs
Perform other duties as assigned

Skills

Marketing Communications

Campaign Management

Brand Strategy

Creative Development

Direct Mail

Digital Marketing

Competitive Analysis

Agency Management

Product Messaging

Marketing Strategy

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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