[Remote] Manager, Influencer & Strategic Marketing Programs at AssetWatch

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

NoVisa

Manufacturing, Predictive Maintenance, MarketingIndustries

Requirements

5–8 years in B2B marketing with 2+ years owning influencer/creator or partner programs (SaaS or complex/technical products preferred)
Proven experience managing external partners/vendors and multi-workstream projects on tight timelines
Strong negotiation, briefing, and relationship skills; comfortable coaching external voices on message
Program management discipline: workback planning, risk management, budget tracking, and status reporting
Data fluency with CRM/automation and analytics (Salesforce/HubSpot, Google Analytics, Looker/Power BI; UTM strategy)
Excellent written communication—clear briefs, crisp copy for promos, and executive-ready status updates
Tools: Project management (Asana/Monday/Jira), webinar platforms, marketing automation, and social publishing
Residing in EST or CST

Responsibilities

Own influencer strategy & execution: Identify, vet, contract, and brief creators across LinkedIn, YouTube, podcasts, newsletters, and niche communities
Build program tiers (celebrity, industry, practitioner) with clear deliverables, FTC-compliant guidelines, and brand safety checks
Co-develop content (concepts, outlines, talking points) and manage publishing calendars and UTM tracking
Lead strategic marketing partnerships: Manage 3rd-party partner programs per our marketing agreements/SOWs
Plan and project manage co-branded campaigns: webinars, virtual events, content, research, newsletters, and targeted placements
Maximize partnership opportunities; ensure deliverable, audience, and reporting obligations are met
Maintain a centralized calendar + asset library in Monday.com
Sponsor & activate training/field events: Evaluate event fit; negotiate packages; coordinate speaking slots, tabletops/booths, breakouts, lead capture, and post-event follow-up. Working with demand gen team to create retargeting campaigns
Own vendor logistics (registration, AV, shipping) and swag production (quotes, inventory, on-site delivery)
Measure & report impact: Build dashboards with Marketing Ops (SFDC/HubSpot) to track sourced/influenced pipeline and engagement
Run quarterly partner reviews and monthly check-ins; optimize placements, creative, and budgets based on performance

Skills

Key technologies and capabilities for this role

Influencer MarketingStrategic PartnershipsProgram ManagementRelationship BuildingNegotiationProject ManagementContent SyndicationWebinarsEvent PlanningUTM TrackingFTC ComplianceBrand SafetyMarketing AgreementsSOW ManagementDemand Generation

Questions & Answers

Common questions about this position

What experience is required for this role?

Candidates need 5–8 years in B2B marketing with 2+ years owning influencer/creator or partner programs, preferably in SaaS or complex/technical products, plus proven experience managing external partners/vendors and multi-workstream projects on tight timelines.

Is this role remote or does it require a specific location?

This role is only open to candidates residing in EST or CST time zones.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What key skills make a strong candidate for this role?

Strong negotiation, briefing, and relationship skills, along with being comfortable coaching partners, are essential, as the role demands being a relationship-builder and air-traffic controller focused on timelines, budgets, and outcomes.

What is the team structure or collaboration like in this role?

You'll collaborate within the internal team including Demand Gen, Marketing Ops, Product Marketing, and Creative, while building relationships with external creators and partners.

AssetWatch

Proactive maintenance solutions for industrial facilities

About AssetWatch

AssetWatch offers proactive maintenance solutions for industrial facilities by providing a centralized platform for real-time monitoring of critical assets. This helps clients, primarily in manufacturing, energy, and utilities, prevent costly downtime and repairs by identifying potential issues early. The subscription-based model includes a 30-day risk-free trial and typically delivers an 8x return on investment. Each client is supported by a dedicated Condition Monitoring Engineer to ensure effective monitoring and operational efficiency.

Westerville, OhioHeadquarters

2014Year Founded

$73.6MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Industrial & Manufacturing, EnergyIndustries

201-500Employees

Risks

Increased competition from emerging startups could erode AssetWatch's market share.

Economic downturns may reduce industrial budgets for new maintenance technologies.

Potential data privacy concerns could lead to regulatory scrutiny of AssetWatch's solutions.

Differentiation

AssetWatch offers a unique combination of predictive analytics and expert prescriptive insights.

The company provides a centralized platform for real-time monitoring of critical assets.

AssetWatch assigns dedicated Condition Monitoring Engineers for personalized client support.

Upsides

AssetWatch recently raised $38M in Series B funding to accelerate innovation.

Growing demand for remote monitoring solutions boosts AssetWatch's market potential.

Advancements in wireless sensor technology enhance AssetWatch's data accuracy and reliability.

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