Senior Manager-Full-funnel media & EC Analytics at Eli Lilly and Company

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, PharmaceuticalsIndustries

Requirements

Bachelor Degree and above, with media analytics and eCommerce analytics background
Both agency (consulting, market research, media agency, EC ISV, etc.) and leading MNC consumer brands in-house working experience, >10 years
Proven skills of stakeholder influence with excellent communication skills across matrix organizations
Language proficiency both in English and Chinese
Expert level knowledge of EC (Alibaba/JD) and Digital Media (Tencent/Red/Bytedance), and search (Baidu/GEO) platform data tools and analytics methodology
Experience delivering insights that inform critical business decisions

Responsibilities

Support BI&A leader to 0-1 build eCommerce analytics & data capability for Lilly China, quick onboarding high-quality deliverables with business impact, and build strategic full-funnel close-loop media and eCommerce analytics framework
Support to deliver EC full funnel diagnosis as key business/brand/A&P effectiveness and efficiency excellence enablers, for stakeholders (CMO, Finance, Consumer & Ecommerce leaders, etc.) with insight & opportunity & watch outs
Lead media and eCommerce platform data integration and automation, to support business agile decision making and timely actions
Collaborate with digital & tech to create faster, smarter AI-enabled analytics solutions that tackle eCommerce business pain-points (competitor surveillance, price elasticity monitoring, etc.)
Continuously bring in external best practices and strategic moves from leading players in the industry or winners from other industries
Drive cross-functional teams to implement data strategies, establishing an "analysis-decision-execution" closed loop
Efficiently manage EC data product development cycles to ensure deep alignment between analytical tools and business needs

Skills

Key technologies and capabilities for this role

eCommerce AnalyticsFull-Funnel MediaBI&AData IntegrationAutomationAI-Enabled AnalyticsAlibabaJDTencentRedBytedanceBaiduCompetitor SurveillancePrice ElasticityDigital AnalyticsCross-Functional Leadership

Questions & Answers

Common questions about this position

What qualifications and experience are required for this role?

A Bachelor Degree and above with media analytics and eCommerce analytics background is required, along with both agency (consulting, market research, media agency, EC ISV, etc.) and leading MNC consumer brands in-house working experience of more than 10 years.

What language skills are needed for this position?

Proficiency in both English and Chinese is required.

Is this a remote position or does it require working in an office?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Senior Manager role?

Strong candidates will have expert-level knowledge of EC (Alibaba/JD) and Digital Media (Tencent/Red/Bytedance) platform data tools, proven stakeholder influence with excellent communication skills across matrix organizations, and over 10 years of combined agency and MNC experience.

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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