Senior Manager, Digital Media & Communications at The New York Times

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Journalism, PublishingIndustries

Requirements

A bachelor’s degree and 8+ years of increasing experience working in social and digital media, with experience working on rapid response and issues management communications for a high profile organization
Deep understanding of current events and how narratives evolve across social and digital media platforms
Proven experience developing and executing successful social media strategies with a strong understanding of online community dynamics and brand reputation management
Proficiency with social media management platforms and social listening tools
Exceptional writing and editing skills; proficiency with using creative formats and tools
Highly organized, detail-oriented, and poised communications professional with expertise in successfully deploying creative formats, including video, across social media platforms
Deep understanding of evolving online trends and narratives, the ability to quickly adapt within dynamic environments, and the capability to work effectively under pressure

Responsibilities

Develop and execute a comprehensive social media strategy for the corporate communications accounts of the New York Times, leveraging social media to tell our story and responding to relevant trends
Manage corporate communications social channels, creating compelling and timely content, monitoring conversations, and working closely with colleagues across the communications team to surface relevant topics
Assist in the development and execution of social media rapid response plans during crises, breaking news, or sensitive issues, drafting, creating and posting approved rapid response content (e.g., statements, FAQs, reactive posts, short videos and other creative formats) across various social platforms, ensuring accuracy and brand consistency
Craft a nuanced social media issues management strategy for the New York Times, adhering to approved messaging and brand guidelines
Identify potential reputational risks and escalate them to the appropriate stakeholders for timely intervention
Work closely with the data team to monitor engagement and sentiment on rapid response posts, providing real-time feedback and insights
Provide after action reports summarizing the effectiveness of your strategy

Skills

Key technologies and capabilities for this role

Social Media StrategyDigital MediaCommunicationsVideo ProductionIssues ManagementRapid ResponseSocial ListeningContent CreationOnline TrendsCrisis Communications

Questions & Answers

Common questions about this position

Is this role remote or office-based?

This is a hybrid role based in the New York City headquarters, with an expectation to come into the office 3 days per week. It also requires some after hours, weekend, and on-call work.

What key skills are needed for this position?

The role requires expertise in social media strategy, rapid response and issues management, media monitoring, and deploying creative formats like video across platforms. Ideal candidates are highly organized, detail-oriented, poised, with a deep understanding of online trends and the ability to work under pressure.

What is the salary for this Senior Manager role?

This information is not specified in the job description.

What is the company culture like at The New York Times?

The company centers on independent journalism to seek the truth and help people understand the world, with a world-renowned newsroom and a focus on delivering high-quality journalism across print, audio, digital, and apps that readers will pay for.

What makes a strong candidate for this role?

A strong candidate is a communications professional with proven expertise in social media strategy, creative content like video, rapid response during crises, and media monitoring, who is highly organized, adaptable to trends, and thrives under pressure while working closely with teams.

The New York Times

Digital and print news organization

About The New York Times

The New York Times provides news coverage, analysis, and opinion pieces on various topics such as politics, business, technology, and culture, catering to a global audience. Its products include both digital and print editions, which operate on a subscription-based model, generating revenue from over 10 million paid subscriptions. The company also earns income through advertising, including display ads and sponsored content. What sets The New York Times apart from competitors is its reputation for reliable journalism and in-depth reporting. Additionally, it offers specialized services like NYT Cooking, which enhances the value for subscribers. The goal of The New York Times is to deliver high-quality journalism while adapting to the changing media landscape.

New York City, New YorkHeadquarters

1850Year Founded

$600.2MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Legal challenges from AI companies could strain financial resources.

Internal conflicts over editorial policies may affect staff morale and integrity.

Collaborations may lead to conflicts over editorial control and revenue sharing.

Differentiation

The New York Times has won 98 Pulitzer Prizes, more than any other newspaper.

It offers specialized services like NYT Cooking, enhancing subscriber value.

The company boasts over 10 million paid subscriptions, leading in digital news.

Upsides

Increased demand for audio content boosts The New York Times' podcast offerings.

Growing interest in climate change topics can expand The New York Times' readership.

The popularity of newsletters strengthens subscriber relationships and engagement.

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