Senior Manager, Digital Marketing Owned, Japan at Nike

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Sportswear, Consumer GoodsIndustries

Requirements

Minimum 8-9 years of experience in digital marketing or related experience in marketing fields, with a strong passion for digital marketing innovation and brand storytelling across owned digital ecosystems
Bachelor’s degree in Marketing, Business or a closely related field
Proven team leadership experience, including managing at least one direct report
Demonstrated expertise in marketing analytics, with the ability to derive actionable insights and apply findings effectively
Strong oral and written communication skills in both English and Japanese, including experience in facilitating meetings, delivering strategic recommendations, and presenting persuasively to leadership
Passionate about sport, deeply curious about consumer behavior, and aligned with Nike’s brand purpose
Bold, visionary leader who is a compelling storyteller, embraces innovation, and cultivates an inclusive team culture

Responsibilities

Lead the development and execution of annual and seasonal strategies across Nike’s owned digital channels—including Nike.com, the Nike App, Targeted Communications, and SNKRS
Develop and execute annual, seasonal, 365, and pilot plans across digital channels to fuel brand and business growth
Monitor and optimize consumer communications by delivering performance reports, championing a test-and-learn mindset, and fostering a culture of iterative marketing
Collaborate with cross-functional partners (e.g., Japan Marketing team, APLA Marketing team, NDDC team), influence marketing leads, and manage agency relationships to ensure alignment and excellence
Represent the technical capability needs of territory and geography teams, and help operationalize new capabilities across APLA
Oversee a team driving strategy across Nike’s owned digital marketing channels, including managing three direct reports (Lifecycle & Targeted Communications, SNKRS marketing, seasonal off-price and full-price initiatives)
Champion brand and business priorities, deliver measurable commercial impact (e.g., increased traffic, improved sell-through), foster enduring consumer loyalty, and drive talent growth and development

Skills

Key technologies and capabilities for this role

Digital MarketingBrand StrategyTeam LeadershipMarketing AnalyticsLifecycle MarketingEmail MarketingPush NotificationsConsumer InsightsStorytellingEnglishJapanese

Questions & Answers

Common questions about this position

What is the location for this Senior Manager role?

The role is based in Tokyo, Japan, reporting directly to the Director, Digital Marketing based in Tokyo.

What experience is required for this position?

Minimum 8-9 years of experience in digital marketing or related fields is required, along with proven team leadership experience managing at least one direct report.

What skills are essential for success in this role?

Expertise in marketing analytics to derive actionable insights, strong oral and written communication skills in English and Japanese, and the ability to facilitate meetings and present to leadership are essential.

What is the team structure for this position?

The role manages three direct reports: one focused on Lifecycle & Targeted Communications, another leading SNKRS marketing, and a third overseeing seasonal off-price and full-price initiatives.

What does Nike look for in the ideal candidate?

Nike seeks a bold, visionary leader who is passionate about sport, curious about consumer behavior, aligned with Nike’s brand purpose, a compelling storyteller who embraces innovation, and cultivates an inclusive team culture.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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