Senior Manager, Consumer Insights at Arrow Electronics

Englewood Cliffs, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Electronics, Home AppliancesIndustries

Requirements

Bachelor's degree in Marketing, Market Research, Data Science, Psychology, or related field; Master’s degree preferred
7+ years of market research or consumer insights experience
Deep expertise in both qualitative and quantitative research methodologies
Proven experience applying NLP, text analytics, and social listening to derive consumer insights from unstructured data
Fluency in tools such as SPSS, R, Python, Qualtrics, Tableau, ThoughtSpot and/or similar
Strong strategic thinking, storytelling, and executive communication skills
Experience presenting insights to senior stakeholders
Adept at managing competing priorities in a fast-paced, matrixed environment

Responsibilities

Manage and support a small team of Insights professionals, cultivating a culture of innovation, agility, and excellence
Design and execute comprehensive consumer research programs using a mix of quantitative, qualitative, and advanced analytic methodologies
Leverage NLP, sentiment analysis, and other AI-driven tools to mine unstructured data sources such as open-ended survey responses, online reviews, social media, and call center transcripts
Integrate multiple data sources (surveys, behavioral data, CRM, social listening, etc.) to develop a holistic view of the consumer journey
Deliver strategic recommendations that influence marketing, product, and customer experience teams, ensuring insights are translated into compelling narratives and action
Champion emerging market research technologies such as conversational AI, synthetic audiences, predictive modeling, and real-time insight platforms
Develop audience segmentation frameworks and customer personas using advanced analytics and behavioral data
Build and maintain standardized dashboards and reporting tools to track KPIs, segment shifts, and market dynamics
Stay current on market research trends, competitive activity, and consumer behavior patterns to identify new opportunities for growth and innovation
Partner cross-functionally to embed insights into go-to-market plans, brand strategy, product innovation, and lifecycle marketing
Communicate findings to both technical and non-technical stakeholders using visual storytelling and data visualization platforms (e.g., Tableau, ThoughtSpot)

Skills

Consumer Insights

NLP

Text Analytics

Sentiment Analysis

Quantitative Research

Qualitative Research

Data Analysis

Team Management

Arrow Electronics

Global provider of technology solutions and services

About Arrow Electronics

Arrow Electronics provides technology solutions that support innovation for technology manufacturers and service providers. The company develops and delivers high-tech solutions that improve business operations and everyday life. Its offerings include computing, power management, and Internet of Things (IoT) applications. Arrow collaborates with clients to create complex technology systems, such as smart battery ecosystems for electric motorbikes and wearable health monitoring devices for firefighters. Unlike many competitors, Arrow not only sells technology products but also offers consulting and engineering services to help clients design and implement customized systems. The goal of Arrow Electronics is to drive innovation and enhance efficiency and quality of life through its comprehensive technology solutions.

Englewood, ColoradoHeadquarters

1935Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Increased competition in cloud services could impact Arrow's growth.

Rapid technological changes in IoT may challenge Arrow's innovation pace.

Supply chain vulnerabilities, especially in semiconductors, could disrupt product delivery.

Differentiation

Arrow Electronics offers comprehensive technology solutions across multiple industries.

The company collaborates with clients to engineer complex technology systems.

Arrow's business model includes consulting and engineering services for customized solutions.

Upsides

Growing demand for IoT security solutions presents expansion opportunities for Arrow.

Increased investment in smart city projects boosts demand for Arrow's integrated systems.

Rising interest in sustainable tech aligns with Arrow's electric motorbike technologies.

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