SENIOR MANAGER COMMERCIAL (MEDIA MEASUREMENT) at Nielsen

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media Measurement, Market ResearchIndustries

Requirements

Bachelor’s degree or equivalent experience
Minimum 5 years of experience in Market Research Industry, preferably Media Research, in Sales/Client Servicing
Minimum 2 years of experience in a managerial role
Very good in influencing, persuading, and people management skills
Excellent communication (written and oral) and interpersonal skills
Excellent knowledge in Microsoft Office
Advanced Business Development
Advanced Communication
Advanced People management
Advanced Media Measurement Fundamental
Intermediate Project management
Intermediate Analytics
Advanced Client Engagement
Advanced Commercial Compliance
Advanced People Leadership

Responsibilities

Focus on Business Development of Media Measurement products
Client satisfaction and relationship Management
Team & Internal stakeholders Management
Contractors Management (external Fieldwork agencies)
Executing commercial strategy and sales of GfK Media Measurement solutions to Malaysia-based clients
Achieving sales and strategic objectives by clearly articulating GfK Media Measurement’s value proposition and use cases to decision makers specific to the product portfolio of responsibility
Building meaningful client relationships with client stakeholders and teams
Develop and maintain open-channel communication with top-level clients to address their research needs
Initiate conversations and meetings with clients to hear needs and feedback and share thoughtful insights to showcase capabilities of our Media products
Drive overall client satisfaction to achieve high Net Promoter Score (NPS) and a high performing team environment
Effectively plan team workload and ensure prompt and accurate responses to clients are to time and quality expectations
Facilitate knowledge transfer by acting as an advisor and source of advice for team members
Support team members on solving client concerns and issues
Support objective setting with the team and provide on-going performance feedback
Active engagement with team members to build a close-bonding atmosphere
Act as an extension of the team to explain rationale of company initiatives and reinforce key messages
Ensure all client interaction processes and procedures are adhered to within the team
Proactive communication with Research/OPS, clients, and external vendors ensuring on target delivery (time)
Compliance with key initiative
Together with Senior management, have regular review/revisions of client relationship management with the end goal of improving client satisfaction and stickiness to media research products

Skills

Business Development

Client Relationship Management

Sales Strategy

Media Measurement

Strategic Analytics

Team Management

Stakeholder Management

Contract Management

Net Promoter Score

Client Satisfaction

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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