Director, Marketing
RPS North AmericaSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Technology, MarketingIndustries
Requirements
- 10 years of experience in marketing leadership roles, ideally in payments, banking, fintech, luxury, and financial technology industries
- Strong understanding of payments ecosystem and marketing, affluent / luxury marketing, and emerging technologies
- Proven experience developing go-to-market strategies for both B2B and B2C products
- Ability to bridge technical understanding with business impact and simplify complex ideas into accessible narratives
- Strong leadership and collaboration skills with experience working in matrixed, regional or global organizations
- Excellent communication and storytelling abilities, with a data-driven mindset and execution excellence
- Strong self-management skills including demonstrable drive and energy
- Proactive with a can-do attitude, take ownership of the vision and able to get stuff done
- Effective at collaborating, negotiating and managing multiple stakeholders
Responsibilities
- Working closely with cross-functional teams and client marketers across AP, report into the Senior Director, Consumer Solutions Marketing and lead the development, execution and implementation of engaging, effective, insights-driven programs across multiple media channels helping to drive Visa brand preference and usage of Visa's next generation of solutions
- Defining and leading the regional marketing strategy for Visa's affluent products and benefits, rewards, and loyalty marketing, affluent/HNW segment, and other emerging innovations to ensure that Visa is positioned at the forefront of innovative payments
- Partnering with the product and strategy teams to localize and position Visa's Consumer Solutions products narrative for the APAC region
- Developing toolkits and assets for clients and partners for sales enablement and marketing, including brand positioning, value proposition, platform development and messaging for key stakeholders (markets, clients)
- Translating complex, technical product capabilities into clear, compelling value propositions tailored for different audiences
- Partnering with agencies, creatives, and internal teams to develop high-impact content across channels
- Establishing thought leadership for Visa's Consumer Solutions portfolio by partnering with the Products and Communications teams to develop narratives, publishing insights, and representing Visa at industry forums, fintech festivals, fintech accelerators, and developer communities—positioning the company as a pioneer in next-generation payment innovation
Skills
Marketing Strategy
Brand Positioning
Value Proposition
Content Development
Sales Enablement
Insights-Driven Marketing
Loyalty Marketing
Stakeholder Messaging
Cross-Functional Collaboration
Agency Partnership
Thought Leadership
APAC Localization
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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