Senior Lifecycle Marketing Manager at Goodnotes

Europe

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, EdTech, SaaSIndustries

8+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions
Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention
Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker, Hex), and A/B testing frameworks
Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration
Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders
Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset

Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) to improve user retention and revenue outcomes
Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives
Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s purpose, strengths, and performance metrics
Develop a testing roadmap, run A/B tests, and continuously optimize campaigns based on user behavior and performance insights. Contribute to conversion journeys and upsell opportunities within the subscription funnel
Analyze CRM performance, user trends, and monetization metrics. Build dashboards to track lifecycle impact and surface actionable insights. Communicate findings clearly to stakeholders and translate them into scalable strategies