Lifecycle Marketing Manager
BoulevardSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
HR Tech, SaaS, Payroll & HR PlatformsIndustries
Requirements
Candidates should have 8+ years of experience in lifecycle or growth marketing, ideally within B2B SaaS or technology sectors. They should possess a deep understanding of integrated B2B lifecycle marketing, including onboarding, activation, cross-sell, engagement, retention, and expansion. Strong analytical skills and experience with A/B testing and multivariate experiments are also required.
Responsibilities
The Senior Lifecycle Marketing Manager will design and implement multi-channel campaigns to engage prospects and customers across all stages of their journey, driving key outcomes such as product adoption, cross-sell, upsell, expansion, and retention. They will identify key moments within the entire customer lifecycle to introduce relevant products or guide desired behaviors, leveraging behavioral data, segmentation, and personalization. The role involves monitoring campaign performance, providing actionable insights to optimize campaigns, and partnering closely with Marketing, Product, Sales, and Customer Success teams to align on strategies and improve the overall customer experience.
Skills
Lifecycle Marketing
Marketing Strategy
Campaign Management
Data Analysis
Customer Engagement
Global Market Knowledge
Deel
HR platform for managing global workforces
About Deel
Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.
Key Metrics
San Francisco, CaliforniaHeadquarters
2019Year Founded
$660.4MTotal Funding
LATE_VCCompany Stage
Data & Analytics, Consulting, Enterprise SoftwareIndustries
5,001-10,000Employees