Senior Lifecycle Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not Specified

Deel is the all-in-one payroll and HR platform for global teams, aiming to unlock global opportunity for every person, team, and business. Our platform integrates HRIS, payroll, compliance, benefits, performance, and equipment management, supporting every worker type in over 100 countries. We are a rapidly growing SaaS company, transforming how global talent connects with companies and building the infrastructure for the future of work.

About Deel

• Deel is the fastest-growing SaaS company in history.
• We are transforming how global talent connects with world-class companies.
• We provide the infrastructure for the future of work, fostering a more diverse and inclusive global economy.
• In 2024, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits in 109 countries.
• Recognized by CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and Y Combinator.
• We maintain a high customer satisfaction rating with an average of 4.83 from over 15,000 reviews.
• Your experience at Deel is a career accelerator, offering the chance to tackle complex challenges impacting millions of people's working lives.
• We have a $12 billion valuation and $800 million in Annual Recurring Revenue (ARR) within five years.

Summary of Role

The Senior Lifecycle Marketing Manager will be responsible for the strategy and execution of multi-channel campaigns to drive engagement, adoption, and revenue growth throughout the customer journey. This role requires cross-functional collaboration with Product, Sales, Customer Success, and Marketing teams to deliver personalized, data-driven customer touchpoints. The position is crucial for enhancing Deel's customer experience and retention by identifying key lifecycle moments for product introduction, feature adoption, and expansion opportunities.

Responsibilities

• Design and implement multi-channel campaigns targeting prospects and customers across all journey stages to drive outcomes like product adoption, cross-sell, upsell, expansion, and retention.
• Identify critical moments in the customer lifecycle to introduce relevant products or guide desired behaviors, utilizing behavioral data, segmentation, and personalization.
• Monitor campaign performance and customer behavior to assess effectiveness, refine strategies, and report on ROI and key lifecycle KPIs (onboarding, activation, cross-sell, engagement, retention, expansion).
• Provide actionable insights to optimize campaigns and improve conversion rates.
• Conduct A/B testing and multivariate experiments across email, in-app messaging, and other digital channels to enhance messaging, engagement, and conversion rates.
• Collaborate closely with Marketing, Product, Sales, and Customer Success teams to align strategies, product positioning, feature launches, and overall customer experience across the lifecycle.

Qualifications

• 8+ years of experience in lifecycle or growth marketing, preferably within B2B SaaS or technology sectors.
• Deep understanding of integrated B2B lifecycle marketing.