Senior Lifecycle & Marketing Operations Manager at Provi

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketplace, Wholesale AlcoholIndustries

Requirements

3-5 years of Lifecycle Marketing Expertise
Proven experience designing and optimizing multi-stage lifecycle programs (onboarding, retention, reactivation, win-back) with a deep understanding of segmentation, personalization, and behavioral triggers
Operational Excellence: Strong background in marketing operations, including process development, workflow automation, and campaign execution
Technical Proficiency: Hands-on expertise with marketing automation and CRM platforms (especially HubSpot) and reporting/analytics solutions
Analytical Mindset: Data-driven approach to measuring, analyzing, and optimizing marketing performance
Channel Mastery: Advanced knowledge of email marketing, including deliverability, segmentation, and content strategy
Strategic Communication: Exceptional written and verbal communication skills
Adaptability & Growth Orientation: Comfort with ambiguity and change

Responsibilities

Architect and manage always-on lifecycle marketing programs
Serve as the operational backbone for all GTM launches
Drive acquisition and conversion optimization
Oversee the creation, delivery, and optimization of lifecycle email communications
Own the marketing technology stack, including HubSpot CRM, marketing automation platforms, consent management, and integrations with analytics and reporting tools
Develop and maintain workflows, manage audience segmentation, and ensure compliance with privacy regulations
Establish and track KPIs tied to business outcomes
Analyze campaign performance, generate actionable insights, and iterate on programs to maximize ROI
Partner closely with product, publishing, sales, and customer success teams to share insights and coordinate multi-channel campaigns
Facilitate feedback loops to continuously improve lifecycle touchpoints

Skills

Lifecycle Marketing

Marketing Operations

GTM Execution

Segmentation

Personalization

Automation

Email Marketing

Campaign Management

Data-Driven

Process Development

Provi

Digital marketplace for wholesale alcohol ordering

About Provi

Provi.com is a digital marketplace that simplifies ordering wholesale alcohol for bars, restaurants, and retailers. It provides a single platform where users can shop, discover, and pay for products, streamlining the supply chain with a reliable database of distributor portfolios. Clients can easily submit orders and communicate with sales representatives, while also exploring a database of over 750,000 drinks. Provi aims to enhance efficiency in the beverage alcohol market by consolidating various functions into one user-friendly platform.

Chicago, IllinoisHeadquarters

2016Year Founded

$121.5MTotal Funding

SERIES_CCompany Stage

Food & Agriculture, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Long/Short Term Disability

Employee Assistance Program

Paid Holidays

Risks

Increased competition from digital marketplaces could erode Provi's market share.

Integration challenges with SevenFifty may lead to operational inefficiencies.

Changes in state alcohol distribution laws could impact Provi's operations.

Differentiation

Provi simplifies wholesale alcohol ordering by connecting buyers, distributors, and suppliers.

Provi offers a unified platform for ordering, selling, and promoting wholesale alcohol.

Provi's platform includes a trusted database of over 750,000 drinks for product discovery.

Upsides

Provi's partnership with SevenFifty enhances its industry insights and market reach.

The rise of virtual tastings offers Provi opportunities to increase user engagement.

Provi's expansion of state partnerships strengthens its support of the three-tier system.

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