Senior Integrated Marketing Specialist at InMobi

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, TelecommunicationsIndustries

Requirements

Proven 5+ years of experience creating and managing integrated marketing campaigns that deliver measurable results
Strategic thinker with strong analytical skills to track performance, pipeline impact, and ROI
Excellent communication, collaboration, and organizational skills
Ability to manage multiple projects in a fast-paced, high-demand environment
Event planning expertise (virtual & in-person), from logistics to post-event analysis
Proficiency with tools like Jira, Asana, Monday.com, or Trello
Knowledge with CRM tools, like SalesForce, Qlik Sense, others
Self-motivated, results-driven, and adaptable to changing priorities
Nice to have: experience in the technology or communications industry

Responsibilities

Fully own the integrated marketing strategy for your assigned vertical. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns
Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your vertical
Take ownership of marketing plan development. Collaborate with regional marketing teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets
Responsible for local activities and regional field support as an integral member of the global marketing team and the designated IMM for your region
Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials. Continuously improve based on campaign performance and feedback
Lead the translation and localization of content for the regional website and other marketing materials
Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned verticals and the segment HQ team
Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams
Strategically use events, webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned vertical

Skills

Key technologies and capabilities for this role

Integrated MarketingCampaign ManagementBrand AwarenessThought LeadershipEvent ManagementPRSocial MediaContent MarketingMarketing StrategyBudget ManagementStakeholder CollaborationMarketing Plans

Questions & Answers

Common questions about this position

What is the employment type for this Senior Integrated Marketing Specialist role?

The position is full-time employment.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What are the main responsibilities for this position?

The role involves owning integrated marketing strategies for an assigned vertical, leading brand awareness and thought leadership campaigns, event management, localization of campaigns and content, and providing regional field support.

What is the company culture like at Infobip?

The culture emphasizes curiosity, passion, collaboration, meaningful work, challenges that promote growth, and a sense of purpose, with employees contributing to a global full-stack cloud communication platform.

What makes a strong candidate for this Senior Integrated Marketing Specialist role?

Strong candidates should have experience in integrated marketing strategy development, campaign leadership, event management, localization, and collaboration with cross-functional teams like PR, Social, Content, and regional stakeholders.

InMobi

Mobile advertising and programmatic solutions provider

About InMobi

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Kadubeesanahalli, IndiaHeadquarters

2007Year Founded

$214.6MTotal Funding

DEBTCompany Stage

Consumer Software, Education, EntertainmentIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Risks

Increased competition from local players like VerSe in the digital marketing space.

Potential over-reliance on debt financing could impact financial stability.

Pressure to deliver on AI-driven expansion could strain resources if not managed well.

Differentiation

InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.

The company provides advanced analytics and optimization tools to improve ad performance.

InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.

Upsides

InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.

The company is recognized as a 'Strong Performer' in the sell-side platform market.

InMobi's planned IPO indicates strong market confidence and potential capital for expansion.

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