Senior Integrated Marketing Manager Robotic at Medtronic

Warsaw, Masovian Voivodeship, Poland

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, RoboticsIndustries

Requirements

Bachelor’s degree in engineering, Business, Healthcare Management, or a related field
+10 years of progressive experience in marketing
Proven track record in portfolio strategy, product launches, and pricing strategy
Prior experience working in similar large-scale healthcare strategic initiatives
Strong strategic thinking, analytical skills, and ability to translate insights into actionable plans
Exceptional collaboration and influencing skills with global and cross-functional stakeholders
Demonstrated success in navigating matrix organizations and driving alignment across regions
Ideal: Master’s degree, MBA, or equivalent advanced qualification
Ideal: Demonstrated expertise in creating innovative value propositions that drive competitive advantage
Ideal: Substantial commercial experience managing large-capital initiatives within emerging markets, with proven ability to deliver sustainable growth and navigate complex business environments
Core competencies: Strategic vision and execution, customer-centric innovative approach, leadership qualities, cross-functional influence, strong communication, driving disruptive change by challenging the status quo

Responsibilities

Lead the strategic direction, planning, and execution of upstream marketing activities for the Robotic and Digital Surgery Portfolios
Shape the long-term portfolio vision, drive customer-focused innovation, and ensure excellence in new product launches
Partner with cross-functional teams and global stakeholders to translate market insights into actionable strategies that maximize growth, differentiation, and value delivery
Ensure execution excellence of the strategy, understand evolving market dynamics, and drive portfolio decisions to meet regional and business needs
Create sales and marketing materials, manage campaigns, and educate healthcare professionals
Collaborate with sales and product teams, engage with Key Opinion Leaders (KOLs), analyze market data, and manage events like conferences
Develop and implement enterprise-wide, integrated marketing programs
Develop the business case, strategies, budgets, executions, measurement, and ongoing enhancements to meet the company's reputational and growth objectives
Lead sponsorship and/or partnership strategies, including concepting, evaluation, creation, and activation efforts
Oversee the creation of all types of content to achieve Medtronic's reputational and messaging aims
Utilize omni-channel marketing models incorporating paid, owned, earned, and shared content strategies
Develop reputational KPIs, listening tools, and strategies for tracking and measuring program impact on reputation on a corporate, regional, or global basis
Leverage insights to strengthen programs and build new strategies
Build and maintain stakeholder contact programs and databases to directly connect and share Medtronic's point of view and insight to the right audiences

Skills

Integrated Marketing

Strategic Planning

Market Analysis

Product Launch

Campaign Management

Content Creation

KOL Engagement

Sales Enablement

Budget Management

Event Management

Cross-Functional Collaboration

Business Case Development

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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