Senior Integrated Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not specified

The Sui Foundation supports the development, growth, and adoption of the Sui network, a permissionless Layer 1 blockchain designed for Web3 experiences. The Foundation is committed to transparency, open communication, and community engagement to onboard the next billion users to web3.

Mission

Onboard the next billion users to web3 by supporting the advancement and global adoption of the Sui blockchain.

Vision

To create a better world that unlocks opportunities through universal access and individual ownership.

The Role

The Sui Foundation is seeking a highly strategic, organized, and results-focused Senior Integrated Marketing Manager to join its global marketing team. This role is ideal for a proactive self-starter who thrives in fast-paced environments and excels at orchestrating multi-channel campaigns to drive product and developer adoption and community engagement. The Senior Integrated Marketing Manager will partner closely with Product, DevRel, Partnerships, Events, Design, external agencies, and other cross-functional teams.

Responsibilities

• Lead the development and execution of integrated marketing and go-to-market plans for major launches and campaigns, including defining target segments, messaging, channel mix, timelines, and success metrics.
• Create detailed project trackers for each campaign or launch, monitor milestones, manage dependencies, and ensure on-time delivery across cross-functional teams.
• Ensure consistent objectives and messaging across marketing channels (owned, earned, paid, and shared).
• Maintain the weekly content and launch calendar for various announcements and promotions.
• Partner with the content marketing team to ideate on content and oversee the production of brand and campaign assets, ensuring brand consistency.
• Own strategy and execution for Sui’s organic social channels (Twitter, LinkedIn, YouTube, Discord announcements), including content calendar creation, post scheduling, community engagement, and performance optimization.
• Support the planning and management of marketing events, including promotional and amplification efforts.
• Collaborate with cross-functional teams to align marketing efforts with their needs and provide necessary resources and support.

Requirements

• 7+ years of integrated marketing or similar experience, with a proven track record of owning large, multi-channel product and campaign launches.
• Proven success managing organic social channels to grow followership and drive engagement.
• Exceptional project management skills with a track record of coordinating complex launches involving multiple stakeholders and cross-functional teams.
• Strong written and verbal communication skills, with the ability to translate concepts into concise messaging that adheres to brand guidelines.
• Deep, practical understanding of owned, earned, paid, and shared marketing channels and their application across awareness, consideration, and conversion stages.
• Data-driven mindset with experience setting objectives and KPIs, analyzing performance, and iterating efforts based on insights.