Senior Director, Integrated Marketing
VersapaySalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Blockchain, Web3, Digital Marketing, BiotechnologyIndustries
Requirements
Candidates should possess 7+ years of integrated marketing or similar experience, demonstrating ownership of large, multi-channel product and campaign launches, and proven success managing organic social channels to grow followership and drive engagement. Strong project management skills are required, including coordinating complex launches with many stakeholders and cross-functional teams, along with exceptional written and verbal communication skills, including the ability to translate concepts into concise messaging and confidently communicate expectations and timelines. A deep, practical understanding of owned, earned, paid, and shared marketing channels is also necessary.
Responsibilities
The Senior Integrated Marketing Manager will lead the development and execution of integrated marketing and go-to-market plans for major launches and campaigns, defining target segments, messaging, channel mix, timelines, and success metrics. They will create detailed project trackers, monitor milestones, manage dependencies, and ensure on-time delivery across cross-functional teams. The role involves ensuring consistent objectives and messaging across marketing channels, maintaining a weekly content and launch calendar, partnering with the content marketing team to ideate and oversee content production, owning strategy and execution for Sui’s organic social channels, supporting the planning and management of marketing events, and collaborating with cross-functional teams to align marketing efforts with their needs and provide necessary support.
Skills
Multi-channel campaign management
Organic social media
Content marketing
Paid acquisition
Earned media
Project management
Cross-functional collaboration
Go-to-market strategy
Messaging and positioning
Stakeholder coordination
Sui Foundation
Web3 platform for creating digital assets
About Sui Foundation
Sui is a web3 development platform that focuses on the creation and management of digital assets. It allows users to create on-chain assets that function similarly to in-game items, providing a secure and user-friendly environment for developing smart contracts. Sui's unique object-centric data model enables these digital assets and their attributes to exist on-chain independently of smart contracts. This design, combined with horizontal scaling and parallel processing, helps maintain low and stable fees, even during high demand periods. Additionally, Sui offers strong security measures to ensure that only asset owners can use their assets, regardless of the transaction type. The platform is already being utilized by various projects, and Sui encourages developers to participate in their Global Builder House Tour to learn more about the projects being built on their platform.
Key Metrics
San Francisco, CaliforniaHeadquarters
2022Year Founded
$8.4MTotal Funding
EARLY_VCCompany Stage
Data & Analytics, Crypto & Web3Industries
51-200Employees