Wellth

Senior Google Ads Specialist

Spain

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health & FitnessIndustries

Requirements

Candidates should possess at least 4 years of experience in Google Ads campaign management and optimization, including Google Display and Demand Gen, with experience in Meta platforms being a plus. They should have experience managing multi-million dollar SEM budgets, optimizing towards long-term scale and profitability, and a strong understanding of Google Ads and Microsoft Ads campaigns across various placements.

Responsibilities

The Senior Google Ads Specialist will manage and optimize Google Ads and Microsoft Ads campaigns, analyzing campaign performance data and providing actionable insights to drive conversions, revenue, and ROI. They will set the strategy and roadmap for scaling paid acquisition campaigns, plan and implement experiments, recommend creative and landing page strategies, track KPIs, conduct competitive research, collaborate with cross-functional teams, and maintain partnerships with ad vendors to improve overall performance.

Skills

Google Ads
Microsoft Ads
Campaign Management
Data Analysis
Performance Optimization
Digital Marketing
Growth Testing
Stakeholder Collaboration

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Key Metrics

Culver City, CaliforniaHeadquarters
2014Year Founded
$36.5MTotal Funding
SERIES_BCompany Stage
HealthcareIndustries
51-200Employees

Benefits

Flexible Work Hours
Unlimited Paid Time Off
Parental Leave
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.
Regulatory scrutiny on AI and patient data may increase compliance costs.
Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.
The company offers a personalized mobile platform for patient engagement and habit formation.
Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.
AI integration enhances patient engagement, aligning with Wellth's recent feature launch.
Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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