Senior Performance Marketing Specialist
Teikametrics- Full Time
- Senior (5 to 8 years)
Candidates should possess at least 4 years of experience in Google Ads campaign management and optimization, including Google Display and Demand Gen, with experience in Meta platforms being a plus. They should have experience managing multi-million dollar SEM budgets, optimizing towards long-term scale and profitability, and a strong understanding of Google Ads and Microsoft Ads campaigns across various placements.
The Senior Google Ads Specialist will manage and optimize Google Ads and Microsoft Ads campaigns, analyzing campaign performance data and providing actionable insights to drive conversions, revenue, and ROI. They will set the strategy and roadmap for scaling paid acquisition campaigns, plan and implement experiments, recommend creative and landing page strategies, track KPIs, conduct competitive research, collaborate with cross-functional teams, and maintain partnerships with ad vendors to improve overall performance.
Improves patient adherence to treatment plans
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.